Tourism Course | Diploma in International Tourism for Hospitality, Services and Travel Industry | IBAT College Dublin, Ireland
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Advanced Diploma in International Tourism

Ref Code: CCGADT1F

Accredited By: City and Guilds

Fee: €1950

Duration: 1 Year (full-time)

Location: City Centre Only

City Centre Start Date: intakes commencing: 19th May, 14th July, 15th September & 17th November 2014

City Centre Days: Monday & Tuesday

More Info:
The fee is €1950 for Domestic and EU students. The fee for non-EU students that do not require a visa to study in Ireland is €4650. The fee for all other students is €5750.
Are you looking for a Tourism course that will equip you with the practical knowledge and skills to work in this industry? Then we have the course for you.
  • Are you looking for knowledge of tourism destinations across the globe?
  • Do you want to be equipped with the necessary communication skills that will allow you to interact appropriately in the Tourism industry?
  • Are you looking for a broad knowledge base that will enable you to work in a multitude of roles within the Tourism industry?
  • Do you want to obtain transferable skills that are relevant across a number of destinations?
  • Take advantage of our Tourism course – experienced lecturers ensuring a quality delivery.

Advanced Diploma in International Tourism Course Description

tourism Courses Dublin

This programme investigates the topic of tourism by examining its socio-economic, cultural and environmental impacts and by providing practical knowledge about the day-to-day operations involved in the tourism industry. The current state of tourism and its potential developments are also investigated. An international context is strongly embedded throughout the programme, allowing the knowledge acquired in this programme to be transferrable to a number of distinct markets.

Students will be introduced to the broad topic of tourism and engage with this topic through a number of different disciplines such as marketing, management and communication. Participants will learn skills that will be transferable to tourism industries around the world.

This programme is ideal for people wishing to enter a profession in the tourism industry.

Learning Outcomes

On completion of this programme learners will be able to:

  • Identify and analyse how the key concepts of tourism apply to the tourist market
  • Describe the principles of customer service strategy
  • Explain the costing of tourism products and services within a tourism organisation
  • Explain how key marketing principles apply to a tourism organisation
  • Identify the issues involved in designing a tourism operation

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This knowledge, competence and set of skills are delivered throughout the following modules:

The Tourism Industry - Social and Economic Factors
Managing People
Stratgic Customer Service
Financial Control
Marketing Tourism
Managing Operations and Information
Tourism Project

Career Opportunities

On completion of this course graduates will have a strong understanding of the tourism industry. This allows graduates to seek employmentin a large cross-section of the tourism industry, from general operations to more specific areas, e.g. tourism marketing. Graduates will be equipped with the necessary knowledge to operate competently in areas such as tourism offices, transportation companies, travel agencies, tour operators and visitor attractions.

Tourism is seen as a vital sector to many economies around the world. In Ireland, government policy has demonstrated this through its reduced VAT rates for the tourism sector in an attempt to boost economic activity. In the UK, similar measures were enacted to take advantage of their hosting of the Olympic Games during the summer of 2012, which saw a huge influx of people into London. And in Brazil, where the tourism sector is expected to receive a massive boost with their hosting of both the World Cup in 2014 and the Olympic Games in 2016.

Specifically, this International Tourism qualification can help a graduate become employed in the following roles:

  • Tourist Guide
  • Tourist Information Centre Assistant
  • Travel Agent
  • Customer Service Assistant/Manager
  • Supervisor/Team Manager
  • Tour Manager

Academic Progression Opportunities

Students who graduate with an Advanced Diploma in International Tourism from City & Guilds are eligible for entry onto aprogramme at Level 6 on the Irish National Framework of Qualifications.

Graduates of this course would be eligible to apply for entry on the Higher Certificate in Business that is offered by IBAT College Dublin.

English Language Requirement for non-native English speakers

An IELTS score of 5.0 or equivalent is required for non-native English speakers.

Programme Accreditation

Upon successful completion of this course, students will beawarded a City and Guilds Advanced Diploma in International Tourism. City and Guilds is an internationally recognised awarding body, specifically focused onvocational education.

What are the course fees?

The course fees are for the Certificate in Tourism course is €1,950 for EU students.

How can I make savings on the course fee?

IBAT College Dublin offers significant discounts and savings on course fees as well as flexible payment options. For further information on these savings and payment options, click on the following link:

Payment Options

What do I get for my fee?

I would like to apply what should I do?

Direct application can be made here on our website. Alternatively, please feel free to contact Richard O'Brien our admissions advisor for management courses on 01 807 5055, to register or to set up a meeting to discuss the course further. You can also email us at Please feel free to visit the college anytime and our course content experts will be more than willing to discuss any queries you may have. We look forward to seeing you.


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