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Social media: putting you and your business at the heart of your community

Communities of practice and social networks

Practitioners of knowledge management, sociologists, and many other business and academic professionals recognize the importance of ‘communities of practice’ or ‘communities of interest’ and social networks both within and across organisations for general human interaction, problem resolution, creativity and innovation, and personal or professional development.

1. A need to document and build up connections with those with whom one wishes to keep in touch e.g. when leaving a job, starting up a new business
2. To create an on-line presence and monitor reputation e.g. to aid with job hunting, establish or maintain the credibility of a business
3. To look for opportunities e.g. jobs or prospective clients
4. As a resource for developing an area of expertise

How to enhance your social media skills

1. Having clear goals and strategies for your use of social media
2. Thinking holistically about all the approaches you might use, of which social media would be a part
3. Putting an emphasis on being helpful to your fellow community members
4. Making your use of social media part of your daily, weekly or monthly routine

Source: Elisabeth Goodman - Owner and Principal Consultant at RiverRhee Consulting - http://www.cambridgenetwork.co.uk/news/article/default.aspx?objid=72783 - Date 27/07/10

See what Keith Feighery an IBAT College lecturer had to say about the IBAT - Diploma in Online Marketing, Sales and Digital Strategy Course

The Online Marketing, Sales and Digital Strategy course brings together all the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, website optimization, paid and organic search and measurement programmes. The aim of the course is to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client-side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise eCommerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.

Keith goes on to explain that each module will be taught using practical case studies in order to ground all theoretical learning in real-life industry examples. The tutor will deliver core demonstrations of relevant digital tools. Students will have the opportunity of implementing and testing concepts and applications in computer labs.

He explains that creating a digital strategy for your organisation takes a holistic view of all digital and social channels and platforms and aligns with strategic goals. He explanied how students will learn how to analyse key ways of driving traffic, creating awareness and generating and managing leads online, for businesses and services and analyse key social media channels and platforms and look at case studies of business that are using social media to develop their business. Keith talks about the importance of creating a programme for testing, measuring and optimising digital content to ensure the sales funnel is constantly performing and meeting targets and goals.

Keith was asked what type of students would enjoy a course like this. He said those who have a background in marketing, branding, advertising, sales and PR as well as those who are involved in developing a web presence and digital marketing programmes as part of their job would be most likely to be interested in this course. Students who are interested in social media and mobile technologies as well as coming from a web development background would also have the necessary interests in undertaking this course. The course also acts as an excellent conversion path from traditional non-digital roles to more online based career prospects.

Keith explained some of the career opportunites that would open up after successfully completing thsi course. Participants who complete the course will be able to pursue opportunities in managing online marketing and sales campaigns within client-side marketing organisations, manage large volume ecommerce sites, create and manage digital campaigns within an agency environment, and develop careers in online PR. They will have an expert understanding of how to develop and rollout digital and social media strategies within organisations of all sizes that are aligned with corporate objectives.

A good skill for digital marketers to pursue is to gain a greater technical understanding of how to produce web content. To this end they could undertake web design and development courses, flash production, or digital design modules.

 

IBAT College will be having an Open Day on Thursday 12th August from 10.00am to 8.00 p.m. This will offer you the opportunity to speak directly with our Academic and Admissions staff.  You will be able to view students work from our Desktop Publishing Course and our Web Design Course. Our Admissions Team will be on hand to give you a tour of the college. You can take an IBAT College porspectus from the front desk to check what IBAT College can do for you. There will be samples of the notes you will receive on our courses.

* Discover new career opportunities
* See our unique and modern facilities
* Talk to our course content experts and the lecturers who teach on all our courses

Please click here for a map of our location.

We look forward to meeting you.

Today IBAT College launches it new IBAT Job Portal which allows Employers to post jobs for FREE which can then be viewed and accessed by all IBAT Students. Students can also announce their availability and submit their resume to all employers that visit the portal site, so employers can contact students directly as soon as a suitable position becomes available.

View and Access the IBAT College Job Portal Website

IBAT College Swords is working hard to keep all CAO students as updated as possible in the coming months of important decisions.

Don't forget the CAO results are out on the 18th of August.

Another important piece of information to note is that the Round 1 Offers are expected to begin on the 23rd of August and the academic term in IBAT College Swords will begin in September.

A quick word from Niamh Kernan, IBAT College's  CAO Admissions Officer:
“Education is playing a pertinent role in today’s society and economy.  Individuals are recognising that education, particularly an education in business, is now vital to increasing employment opportunities in a wide range of different industries”.

 

 

Web Design Student’s success story in the making!

Ivan Corless is a great example of what someone can achieve by studying Web Design with IBAT College. Ivan started his web design studies in January 2010 starting with the Diploma in Web Design and moving on then in March to the Diploma in Graphics & Animation for the Web. His goal is to carve out a career in web design and he sees the need to understand all areas of web design to reach this goal. With Ivan's energy and IBAT's high quality standards it is not a surprise that Ivan has already put his skills in to action. Take a look at what he has achieved so far:

 

Here is a link to a website that Ivan has created from start to finish. Click Here

We can only imagine how good the site will be when he has developed more advanced skills through his continuous studies into the advanced courses in web design.

Ivan is also working closely with a partner of the college on a special project at present. Keep tuned for more details next month!

Ivan talks here about his experience at IBAT College:

“What I liked about the web design and graphics for the web courses were that they did exactly what they said on the tin. They were well structured and didn’t wander yet still allowed some time to explore different ideas that were not on the agenda

 

Lectures

Both Morgan Campbell & Mark Dean knew their stuff and were able to communicate the information in a clear and concise manner. I was particularly impressed with Morgan’s course notes. They are brilliant. So good in fact that they’ve become a part of my design reference library alongside some pretty expensive books!

 

Knowledge

Given that six months ago I barely understood HTML and now I’m authoring in Flash I’d say I’ve done pretty well out of it.

 

IBAT College

I found the staff at IBAT College friendly and helpful and the timetable suited for me. I am looking forward to continuing my studies in Advanced Web Design with the college.”

 

 

Due to the exceptional success of the Computerised Accounts & Payroll course, IBAT College has decided to offer the course again to prospective students this coming September.

A great opportunity to learn valuable skills in Book-Keeping, Accounts and Payroll, students who successfully complete the course will be awarded a FETAC component award in both Computerised Accounts and Payroll.

Seven weeks in duration, this course will equip successful students with both practical and valuable skills that are currently sought by employers in a highly competitive employment market. Thomas, Operations Manager in IBAT College says “in today’s tough employment market, prospective students are looking for courses which both heighten their skill set and enable them to be more attractive to future employers. Today’s students are also extremely price conscious and IBAT College has worked hard to offer prospective students this excellent course at the most affordable price”.

Priced at €495.00, this fee will also entitle students to a complimentary copy of the TAS books and Quickpay software and a full set of bound notes for each component.

Click on the link below for more course information:

Click Here for course Details.

Over the coming months the IBAT Admissions Team will be visiting Scotch Hall, Clare Hall and the Pavilions Shopping centre. It is a great chance to meet the team in person and learn about the exciting courses IBAT College has to offer.  There will be leaflets, prospectus and other great IBAT materials on offer to let you know what IBAT College can do for you.

The Admissions Team have also visited companies like Hertz and Keelings and there will be more throughout the summer.

IBAT College Swords is everywhere you look. We can be found in the Metro Herald, on facebook, Twitter and we even have youtube videos available to the public. The links for these sites are listed below. Check us out on Nightcourses, SwordsLife and Education Ireland. We are always willing to talk to anyone who needs advice in their academic choices.

Keep an eye out for our new bill boards and bus stop ads. Check out the links below and check out all the great courses IBAT College Swords has to offer and don't forget although the Admissions Team is on tour there is always a content expert ready to talk with you when you visit the college.

 

Click Here for our Facebook page.

Click Here for our Twitter page.

Click Here for our Youtube Videos

 

IBAT College will be having an Open Day on Thursday 22nd July from 10.00am to 8.00 p.m. This will offer you the opportunity to speak directly with our Academic and Admissions staff.  You will be able to view students work from our Desktop Publishing Course and our Web Design Course. Our Admissions Team will be on hand to give you a tour of the college. You can take an IBAT College porspectus from the front desk to check what IBAT College can do for you. There will be samples of the notes you will receive on our courses.

* Discover new career opportunities
* See our unique and modern facilities
* Talk to our course content experts and the lecturers who teach on all our courses

Please click here for a map of our location.

We look forward to meeting you.

Students who need to repeat one or more examinations will need to ensure that they familiarise themselves with the Repeat Examination Timetable, this can be VIEWED BY CLICKING HERE.

The Repeat Examination Period is from the 23rd August to 27th August 2010, any student who is repeating one or more exams in August MUST fill the the Repeat Examination Form, this can be DOWNLOADED BY CLICKING HERE.

“IBAT College would like to remind CAO Students that the CAO “Change of Mind” facility is available to them until the 1^st of July 2010. This free facility allows them to change the order of their CAO preferences previously submitted. If you would like to know more about any of our courses here at IBAT College, please do not hesitate to contact our Admissions team by phone on 01-8075055 or by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  Further information about the change of mind facility is available here”.