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Professional Diploma in Digital Marketing - in partnership with the Digital Marketing Institute

Duration: 10 weeks part-time, one evening per week 6.30pm-9.30pm

Location: Wellington Quay Only

Start Date: 27th September 2018

Days: Thursday


Accredited By: DMI

Fee: €1,650

More Info:

Flexible payment plans are available. Contact us for more information.

Do you wish to become a certified digital marketing profsessional? Do you need to upskill in the area of digital marketing and receive up to date insider industry knowledge, hacks and best practice advice for your sector. The part-time Professional Diploma in Digital Marketing evening course accredited by the Digital Marketing Institute (DMI) at IBAT College Dublin will allow you to remain at the cutting edge of this rapidly expanding industry.

Professional Diploma in Digital Marketing Course Overview

The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business. The Professional Diploma in Digital Marketing will help you gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy. It will enable you to plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns, integrate your Digital Marketing plans into your overall marketing strategy and drive new visitor traffic to your website while improving online conversion rates. You will understand how Digital Marketing can help you grow your business, domestically and internationally as well as identify various online applications and resources that can help build effective and profitable websites. You will also be able measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts. The classroom based taught programme is delivered via live demonstrations and workshops to help bring the syllabus to life. Group discussions and practical examples enhance your learning of the topics and modules. 

Course Modules

  • Digital Marketing Foundations
  • Website Optimization
  • Content Marketing
  • Social Media Marketing
  • SEO
  • Paid Search
  • Display & Video Advertising
  • Email Marketing
  • Analytics
  • Digital Strategy

What are my Career Prospects with the part-time Diploma in Digital Marketing Course?

This digital marketing course is suitable for anyone responsible for developing or implementing an organisation’s online strategy; Professionals who need to understand Digital Marketing or get more out of their Digital channel, marketers who want to fast-track their career or improve their position in the marketplace, small business owners who need to maximise online channels for growing their business and students who want to upskill in Digital Marketing. Collaboration and idea sharing with your class mates will allow you to form a lasting network of digital peers with your classmates and lecturers.

Am I eligible for the Diploma in Digital Marketing Course in partnership with the Digital Marketing Institute?

There is no academic requirement for entry, however all applicants should demonstrate an interest in and an aptitude for digital marketing.

Who accredits the Professional Diploma in Digital Marketing?

JPG DigitalMI Logo DefaultThe Digital Marketing Institute is the global certification standard for Digital Marketing and Selling. On successful completion of the course students will obtain a Professional Diploma in Digital Marketing. The DMI have certified more professionals to a single, industry validated, digital marketing standard than anyone else in the world.


How long is this Digital Marketing Course?

This Professional Diploma in Digital Marketing course will take place over 10 weeks,  part time, one evening per week from 6.15pm-9.30pm

How is the course assessed?

The Professional Diploma in Digital Marketing is assessed by one three hour exam; administered by the DMI computer-based testing partner, Pearson Vue, via its global network of test centres. Your examination fee (approximately €180) is payable directly by you to the centre when you book your examination. In order to be awarded the DMI Diploma in Digital Marketing students will be required to successfully complete the examination within 3 months of course completion.

What are the course fees?

The Professional Diploma in Digital Marketing course fees are €1,650 .

What do I get for my fee?

I would like to apply. What should I do?

Direct application can be made via our website using the Apply Online option above. Alternatively, please feel free to contact Richard O'Brien in the IBAT College Dublin Admissions Office on 01 807 5055 to set up a meeting or to discuss the course further. You can also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please feel free to visit the college anytime and our course content experts will be more than willing to discuss any queries you may have. We look forward to seeing you.

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Students who were interested in pursuing the Diploma in Digital Marketing were also interested in:

Professional Diploma in Digital Strategy and Planning and Planning

Professional Diploma in Digital and Social Selling

Professional Diploma in Search Marketing

Professional Diploma in Social Media Marketing


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You can visit the campus and speak to a Course Specialist Mon-Fri 9am-5.30pm, no appointment needed. Or make an appointment on enquiry@ibat.ie

Contact us


IBAT College Dublin
16-19 Wellington Quay 
Dublin 2, Ireland. 


+353 1 8075055