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Professional Diploma in Digital and Social Selling - in partnership with the Digital Marketing Institute

Duration: 10 weeks part-time, one evening per week 6.30pm-9.30pm

Location: Wellington Quay Only

Start Date: February 2018

Days: Tuesday


Accredited By: DMI

Fee: €1,650

More Info:

Flexible tuition fee payments options are available.


Traditional selling methods are no longer enough to sustain success; digital tools and techniques are now an essential component of any efficient selling strategy, and are revolutionising sales and prospecting. Whether you’re selling B2B or B2C, The Professional Diploma in Digital & Social Selling will equip you with the critical social selling skills you need to drive more sales, and increase your OTE, every time.


Professional Diploma in Digital and Social Selling Course Overview

The Digital Marketing Institute is the global certification standard in digital marketing and selling. They have trained more graduates to a single digital education standard than any other certification body. The DMI works with digital industry experts to design and develop education courses that define the digital skills and capabilities required of all professionals. These certifications deliver best current practice, theory and applied skills in digital, and are recognised and respected across the industry. The Professional Diploma in Digital & Social Selling enhances existing skills and transforms the way you sell. A series of comprehensive, structured modules will teach you how to integrate key digital practices into your selling techniques, measure and iterate the success of your digital & social selling strategy.

The Diploma in Professional Digital & Social Selling is aimed at

  • Salespeople, Consultants and Sales Representatives of all levels
  • Business Development Executives and Managers
  • Account Managers, Relationship Managers and those leading sales teams
  • Anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques

Course Modules

The Professional Diploma in Digital & Social Selling focuses on the tools and skills you need to sell efficiently, achieve quota and attain selling success. There are ten modules in the course covering:

  • Introduction to Digital & Social Selling
  • Digital Research
  • Sales Enablement
  • CRM
  • Social Content
  • Digital Sales Messaging
  • Engagement
  • Social Account Management
  • Digital Sales Leadership
  • Integration & Strategy

What are my Career Prospects with the part-time Diploma in Digital and Social Selling?

The Digital Marketing Institute has collaborated with digital industry experts to design and develop a structured syllabus and complementary learning materials that are informed by essential innovative techniques and best practices in digital & social selling. After completing the Professional Diploma in Digital & Social Selling, you will be able to:

  • Acquire more qualified prospects
  • Reduce lead times and nurture leads more effectively
  • Achieve a more balanced pipeline
  • Increase your conversion rate
  • Develop your online brand by creating and promoting relevant content
  • Build solid relationships online, ensuring client satisfaction and repeat business
  • Adapt the tone, style and type of your content based on your target audience
  • Optimize territory and pipeline analysis and define growth strategies
  • Maximize the impact of your digital & social selling with the use of CRM tools, digital tools and social media platforms
  • Understand how to lead the implementation of a digital sales strategy in your organisation

Am I eligible for the Diploma in Digital and Social Selling in partnership with the Digital Marketing Institute?

There is no academic requirement for entry, however all applicants should demonstrate an interest in and an aptitude for sales, digital marketing and digital selling.

Digital Marketing Institute Logo

Who accredits the Diploma in Search Marketing?

The Digital Marketing Institute of the global certification for digital marketing and selling and has created the world's most widely taught, globally recognised and industry accredited digital marketing and selling syllabi. The course is the only one of it's kind designed and taught by industry experts and validated by the world's leading and most influential brands.

How long is this Digital and Social Selling Course?

This Professional Diploma in Digital and Social Selling course will take place over 10 weeks,  part time, one evening per week from 6.15pm-9.30pm

How is the course assessed?

The assessment is based on a formal computer-based examination that will measure individuals knowledge and Digital & Social Selling proficiency following completion of the program. The duration of the exam is 180 minutes. A range of different question formats are used including True or False, Text-based Multiple Choice, Image-based Multiple Choice, Matching, Fill in the Blank and Hot Spot questions. Our computer-based examinations are delivered through the Pearson VUE test center network  which consists of over 5,200 centers in 180 countries. Your examination fee (approximately €180) is payable directly by you to the centre when you book your examination. In order to be awarded the DMI Diploma in Digital Marketing students will be required to successfully complete the examination within 3 months of course completion.

What are the course fees?

The Professional Diploma in Digital and Social Selling course fees are €1,650 (+ examination fee as stated above) .

What do I get for my fee?

I would like to apply. What should I do?

Direct application can be made via our website using the Apply Online option above. Alternatively, please feel free to contact Richard O'Brien in the IBAT College Dublin Admissions Office on 01 807 5055 to set up a meeting or to discuss the course further. You can also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please feel free to visit the college anytime and our course content experts will be more than willing to discuss any queries you may have. We look forward to seeing you.

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Professional Diploma in Search Marketing

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