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Professional Diploma in Digital Strategy and Planning - in partnership with the Digital Marketing Institute

Duration: 10 weeks part-time, one evening per week 6.30pm-9.30pm

Location: Wellington Quay Only

Start Date: February 2018

Days: Thursday


Accredited By: DMI

Fee: €1,650

More Info:

Flexible tuition fee payments options are available.

With the right strategy and planning, you can dramatically reduce spend and increase value from your marketing. Digital Marketing Institute programmes deliver the framework and tools needed to meet the challenges of our economy today - and tomorrow. Learn how to develop a digital marketing strategy that will stand up to the rigour and scrutiny of board-level decision making with the Professional Diploma in Strategy & Planning.

Professional Diploma in Digital Strategy and Planning Course Overview

Learn how to budget effectively, discover how to make calculated decisions that impress CEOs and board-level decision for any sized business. This accredited and industry-recognised syllabus is taught by influential industry experts currently working in the area so you’ll learn best practice career tips for how to flourish in a real digital marketing management role.

The Professional Diploma in Strategy and Planning is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field.

The diploma introduces participants to digital communications, and helps them to develop a measured and well-considered strategy and coherent plan for their organisation, that will stand up to the rigour and scrutiny of board-level decision making. You will gain a comprehensive understanding of all aspects of digital strategy and planning including budgeting, personnel selection, analytics, reputation management and social customer service.

Course Modules

The Professional Diploma in Strategy and Planning focuses on the planning, implementation and measurement of your digital marketing efforts. Subjects Include:

  • Introduction to Strategy and Planning
  • Traditional Communication
  • Digital Communications
  • Digital Channels
  • Social Customer Service
  • Budget
  • Personnel
  • Risks and Reputation
  • Analytics
  • Strategy Formulation and Plan

What are my Career Prospects with the part-time Diploma in Digital Strategy and Planning?

The Professional Diploma in Strategy & Planning is an in-depth course that equips professionals with the skills and knowledge needed to become an effective Digital Marketing Manager. It is ideal for anyone involved in the planning, implementation and measurement of digital marketing campaigns and those who wish to secure a senior digital marketing position in the future.

Am I eligible for the Diploma in Digital Strategy and Planning in partnership with the Digital Marketing Institute?

There is no academic requirement for entry, however all applicants should demonstrate an interest in and an aptitude for digital marketing.

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Who accredits the Course?

The Digital Marketing Institute of the global certification for digital marketing and selling and has created the world's most widely taught, globally recognised and industry accredited digital marketing and selling syllabi. The course is the only one of it's kind designed and taught by industry experts and validated by the world's leading and most influential brands.

How long is this Digital Strategy and Planning Digital Marketing Course?

This Professional Diploma in Digital Strategy and Planning course will take place over 10 weeks, part time, one evening per week from 6.15pm-9.30pm

How is the course assessed?

Certification is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the programme. The 3 hour exam consists of a range of question formats including multiple choice and hot spot questions. There are no text based/written answers. We partner with the Pearson Vue global network of test centres to deliver our exams in a quality examination environment. Pearson Vue have over 5,200 test centres in 180 countries making the Digital Marketing Institute exams internationally accessible. Your examination fee (approximately €180) is payable directly by you to the centre when you book your examination. In order to be awarded the DMI accredited Diploma students will be required to successfully complete the examination within 3 months of course completion.

What are the course fees?

The Professional Diploma in Digital Strategy and Planning course fees are €1,650 (+ examination fee as stated above).

What do I get for my fee?

I would like to apply. What should I do?

Direct application can be made via our website using the Apply Online option above. Alternatively, please feel free to contact Richard O'Brien in the IBAT College Dublin Admissions Office on 01 807 5055 to set up a meeting or to discuss the course further. You can also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please feel free to visit the college anytime and our course content experts will be more than willing to discuss any queries you may have. We look forward to seeing you.

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