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Diploma in Sales and Marketing

Duration: 11 weeks part-time, one evening per week, 6.30-9.30pm

Location: Wellington Quay Only

Start Date: 26th September 2018

Days: Wednesday

Ref Code: CIBDSM1P

Accredited By: IBAT

Fee: €1,395

More Info:

Flexible payment plans are available. Contact Admissions team for more information.
Are you interested in developing your sales and/or marketing knowledge? 
  • Do you want to develop sales and marketing skills consistent with the current principles and practices?
  • Do you want to formalise your sales and marketing skills with best in practice and improve your career and job prospects?
  • Do you want to bring best in class marketing principles to your business ensure optimum success?
  • Do you want to differentiate your company and yourself in your ability to manage sales, marketing and communications function?
  • Do you want to gain the skills to structure, formalise and implement sales and marketing campaigns?

Diploma in Sales and Marketing Course Overview

This sales and marketing evening course will allow students to strengthen the relationship between sales and marketing departments within a company. It will also allow those working within the industry to gain more value from the sales environment, allow them to extend their online business presence and improve the communications function.

On completion of this part-time course participants will be able to understand the principles and practices of effective sales and marketing, be able to develop a corporate brand, and present sales and marketing pitches with greater authority.

This sales and marketing course has been developed to meet the needs of working professionals, managers and supervisory staff, from various non-marketing and sales backgrounds, who may wish to develop skills and techniques to effectively function within the areas of sales and/or marketing.

Course Modules

  • The Essentials of Sales and Marketing 
  • Services Marketing
  • Marketing Communications
  • Digital Marketing
  • Development & Role of Selling in Marketing
  • The Sales Environment
  • Sales Responsibilities & Preparation
  • Sales Management Organisation & Control

What are my Career Prospects with the part-time Diploma in Sales and Marketing Course?

On completion of this sales and marketing course there are excellent career opportunities for individuals with good creative, analytical and interpersonal skills who can demonstrate their ability to develop, communicate and implement sales and marketing campaigns.

Teaching and Assessment

The Diploma in Sales and Marketing course will be assessed through a project (by continuous assessment), which may include development of a sales and marketing portfolio for a new or existing product/product range. The relevance of a real life marketing and sales challenge will form the basis of the project.

Am I eligible for the IBAT  Diploma in Sales and Marketing Course?

Entry to this sales and marketing course is based on each applicant's merits and work experience and is ideally targeted toward the individual who actively engages in the sales and or/ marketing function of a business, or would like to do so.

How long is the Sales and Marketing Course?

This Diploma in Sales and Marketing course will take place over 11 weeks, part time, one evening per week from 6.15pm-9.30pm

What are the course fees?

The Diploma in Sales and Marketing course fees are €1,395.

What do I get for my fee?

I would like to apply. What should I do?

Direct application can be made via our website using the Apply Online option above. 
Alternatively, please feel free to contact Richard O'Brien our admissions specialist for business courses on 01 807 5055 to set up a meeting to discuss the course further. You can also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please feel free to visit the college anytime and our course content experts will be more than willing to discuss any queries you may have. We look forward to seeing you.

Students who were interested in pursuing the IBAT Diploma in Sales and Marketing were also interested in:

Diploma in Supervisory Management

Master of Business Administration (MBA)

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Business and Management Lecturer Profiles

  • Jackie Kennedy

    Jackie is a senior lecturer in Human Resource Management studies and teaches a range of topics in Strategic Human Resource Management and Development, Management, Leadership and Communications. She has extensive lecturing experience at Masters, post graduate, undergraduate and professional levels in private and state educational institutions in Ireland and Asia. Jackie holds an MA in Strategic Human Resource Management and a Post Graduate Diploma in Learning and Teaching. She is a member of the UK and Irish Chartered Institute of Personnel and Development, and of the American Society of Human Resource Management. Jackie has over 20 years’ experience of HRM Reward and Performance Management in the Financial Services industry in both senior management and consultant roles. She combines her extensive range in industry experience and practice with her strong academic achievements to provide an insightful, enjoyable and valuable learning experience for students.

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Apply Online

Further your career with an industry-focused education designed to suit your needs. Apply here.


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You can visit the campus and speak to a Course Specialist Mon-Fri 9am-5.30pm, no appointment needed. Or make an appointment on enquiry@ibat.ie

Contact us


IBAT College Dublin
16-19 Wellington Quay 
Dublin 2, Ireland. 


+353 1 8075055