• Drop by our Campus, Monday-Friday from 9am-5.30pm, to speak with an Admissions Advisor.

  • 1
  • 2
  • 3

Professional Diploma in Search Marketing - in partnership with the Digital Marketing Institute

Duration: 10 weeks part-time, one evening per week 6.30pm-9.30pm

Location: Wellington Quay Only

Start Date: February 2018

Days: Thursday


Accredited By: DMI

Fee: €1,650

More Info:

Flexible tuition fee payments options are available.


Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find out what they are looking for. Knowing how to increase visibility of your brand and convert traffic from within search engines is crucial to nearly every business operation today.

Professional Diploma in Search Marketing Course Overview

The Professional Diploma in Search Marketing is a comprehensive course crafted to equip professionals with the most up to date skills and knowledge needed to become a Search Marketing Specialist. Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects. Master paid search and learn how to create and optimise your ads using Google AdWords and Google’s Display Network. Discover how to implement technical SEO tactics to boost search rankings and get to grips with the most effective inbound marketing tactics available, including content marketing. Learn best practices, practical examples and real life case studies direct from seasoned industry experts with years of experience.

Course Modules

  • Planning
  • SEO – Setup

  • SEO – Content

  • SEO – Workshop

  • Pay-Per-Click Advertising – Search

  • Pay-Per-Click Advertising – Display Networks

  • Pay-Per-Click Advertising – Video

  • Google Analytics – Setup

  • Google Analytics – Applied

  • Search Marketing Strategy and Planning

What are my Career Prospects with the part-time Diploma in Search Marketing?

The Professional Diploma in Search Marketing will teach you how to create and implement advanced search marketing strategies, to help transform your career and company with some of the industry’s leading search marketing experts. The Professional Diploma in Search Marketing arms you with all the skills you need to become a search marketing specialist. Detailed and structured modules teach you the fundamental elements of search campaign planning, creating and measurement, along with an accredited certification to validate your new expertise.

Am I eligible for the Diploma in Search Marketing in partnership with the Digital Marketing Institute?

There is no academic requirement for entry, however all applicants should demonstrate an interest in and an aptitude for digital marketing.

JPG DigitalMI Logo Default

Who accredits the Diploma in Search Marketing?

The Digital Marketing Institute of the global certification for digital marketing and selling and has created the world's most widely taught, globally recognised and industry accredited digital marketing and selling syllabi. The course is the only one of it's kind designed and taught by industry experts and validated by the world's leading and most influential brands. 

How long is this Search Marketing Course?

This Professional Diploma in Search Marketing course will take place over 10 weeks,  part time, one evening per week from 6.15pm-9.30pm

How is the course assessed?

The Professional Diploma in Search Marketing is assessed by a formal computer based examination that will measure individuals knowledge and Digital Marketing proficiency following completion of the programme. The duration of the exam is 180 minutes. A range of different question formats are used including Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions. Our computer-based examinations are delivered through Pearson VUE test centre network which consists of over 5,200 centres in 180 countries. The use of Pearson VUE to deliver our exams increases the value of international certification offered by the Digital Marketing Institute and provides students with a quality examination experience. Your examination fee (approximately €180) is payable directly by you to the centre when you book your examination. In order to be awarded the DMI accredited Diploma students will be required to successfully complete the examination within 3 months of course completion.

What are the course fees?

The Professional Diploma in Search Marketing course fees are €1,650 (+ examination fee as stated above).

What do I get for my fee?

I would like to apply. What should I do?

Direct application can be made via our website using the Apply Online option above. Alternatively, please feel free to contact Richard O'Brien in the IBAT College Dublin Admissions Office on 01 807 5055 to set up a meeting or to discuss the course further. You can also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please feel free to visit the college anytime and our course content experts will be more than willing to discuss any queries you may have. We look forward to seeing you.

Test your digital skills with this quick diagnostic tool:

Diagnostic banner 3 1 Digital Marketing Institute


Students who were interested in pursuing the Diploma in Search Marketing were also interested in:

Professional Diploma in Digital Marketing

Professional Diploma in Digital and Social Selling

Professional Diploma in Social Media Marketing

Professional Diploma in Strategy and Planning













Shared Student Experiences on this Course

Overall Experience Rating: 0 out of 5 stars
Add and Share your own Student Experience

  • No Experiences found