Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find out what they are looking for. Knowing how to increase visibility of your brand and convert traffic from within search engines is crucial to nearly every business operation today.
Professional Diploma in Search Marketing Course Overview
The Professional Diploma in Search Marketing is a comprehensive course crafted to equip professionals with the most up to date skills and knowledge needed to become a Search Marketing Specialist. Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects. Master paid search and learn how to create and optimise your ads using Google AdWords and Google’s Display Network. Discover how to implement technical SEO tactics to boost search rankings and get to grips with the most effective inbound marketing tactics available, including content marketing. Learn best practices, practical examples and real life case studies direct from seasoned industry experts with years of experience.
What are my Career Prospects with the part-time Diploma in Search Marketing?
The Professional Diploma in Search Marketing will teach you how to create and implement advanced search marketing strategies, to help transform your career and company with some of the industry’s leading search marketing experts. The Professional Diploma in Search Marketing arms you with all the skills you need to become a search marketing specialist. Detailed and structured modules teach you the fundamental elements of search campaign planning, creating and measurement, along with an accredited certification to validate your new expertise.
Am I eligible for the Diploma in Search Marketing in partnership with the Digital Marketing Institute?
There is no academic requirement for entry, however all applicants should demonstrate an interest in and an aptitude for digital marketing.
Who accredits the Diploma in Search Marketing?
The Digital Marketing Institute of the global certification for digital marketing and selling and has created the world's most widely taught, globally recognised and industry accredited digital marketing and selling syllabi. The course is the only one of it's kind designed and taught by industry experts and validated by the world's leading and most influential brands.
How long is this Search Marketing Course?
This Professional Diploma in Search Marketing course will take place over 10 weeks, part time, one evening per week from 6.15pm-9.30pm
How is the course assessed?
The Professional Diploma in Search Marketing is assessed by a formal computer based examination that will measure individuals knowledge and Digital Marketing proficiency following completion of the programme. The duration of the exam is 180 minutes. A range of different question formats are used including Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions. Our computer-based examinations are delivered through Pearson VUE test centre network which consists of over 5,200 centres in 180 countries. The use of Pearson VUE to deliver our exams increases the value of international certification offered by the Digital Marketing Institute and provides students with a quality examination experience. Your examination fee (approximately €180) is payable directly by you to the centre when you book your examination. In order to be awarded the DMI accredited Diploma students will be required to successfully complete the examination within 3 months of course completion.
What are the course fees?
The Professional Diploma in Search Marketing course fees are €1,650 (+ examination fee as stated above).
What do I get for my fee?
Full set of bound notes
Content Expert Lecturers
I would like to apply. What should I do?
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