TSD Award
TSD Award

Marketing Management - Level 9

Understand your competition to overtake them

Duration:
12 Weeks,
1 evening per week, 6.30-9.30pm
Start Date:
16th September
Days:
Wednesday
Accreditation:
University of Wales Trinity Saint David
Level:
20 CATS at Level 7 (FHEQ) equivalent to 10 ECTS at Level 9 (NFQ)
Price:
€1800

This course is starting in Sept 2020.

Enquire today to download our programme factsheet

Why Marketing Management?

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As the market evolves so quickly Marketing Management has never been so important for all businesses, as it enables them to understand customer needs and improve their product and/or service offerings to satisfy customer needs. It also considers techniques and channels to expand their range and reach potential customers.

Students of this course will be equipped with the analytical and critical evaluation skills to evaluate the contribution of marketing and the marketing activities employed in any organisation.

This standalone postgraduate module is ideal to study individually to gain specialist academic, professional and technical knowledge and skills in marketing management. It also provides a flexible progression route where you can combine with other qualifications to complete an MBA.

Learning Outcomes

Upon the successful completion of this module, the student should be able to demonstrate the ability to:

  • critically appraise key marketing activities and the contribution of the marketing department to the whole organisation
  • anticipate and critically evaluate future developments in the field of marketing

Course Structure

  • 1 module, 12 weeks duration, one evening per week 6:30 to 9:30 pm with an induction event.
  • Equivalent to level 9 on the Irish National Framework of Qualifications (Level 7 on the Framework for Higher Education Qualifications (FHEQ) UK.
  • This Module is the credit equivalent of 10 ECTS (or 20 CATS), recognised internationally.

Indicative content

  • The marketing concept: the changing nature of marketing, its key components and applications.
  • Scanning the external and internal marketing environments
  • Market Analysis & customer insight - market forces and failure, government intervention and failure in the market, competitive, cooperative and competitive paradigms, consumer behaviour/expectations in a rapidly changing digital environment
  • Market segmentation, target marketing and positioning and their use in creating value-delivering marketing strategies and marketing plans.
  • Understand how resources, assets, competences and capabilities support the achievement of delivering innovative strategies
  • The marketing mix concept, its relation to segmentation and designing the marketing strategy
  • Internal organisational marketing; communication of the corporate brand/reputation. Development of brand building techniques for delivering customer value/experience
  • Current issues and future developments in marketing to ensure ongoing sustainability of the role of marketing as well as for organisations

Assessment

This module will be assessed by continuous assessment in the form of two practical assessments, comprising a report 75% and presentation 25%.This is done in teams.

Progression Opportunities

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This accredited module is worth 10 ECTS and can be used to build up towards an MBA.

Students who successfully complete this module may either enrol directly onto the MBA - Masters of Business Administration programme where they will need to take a further 80 ECTS (5 modules and a dissertation) or take another module which can be used to progress to the MBA.

Entry Requirements

This module has been designed for Continuing Professional Development in business administration and management.

  • Applicants are expected to have appropriate experience in management or relevant employment. Alternatively graduates with at least second-class honours in an Honours degree (Level 8) can be admitted.
  • For those who have not been educated through English, a demonstrated proficiency such as an IELTS score of 6.0, with at least a 5.5 in all components is required.
  • Contact one of our admissions team who can guide you through the application process.

How to Apply

You can contact or apply to us directly using the the "Enquire Now" or "Apply Now" options at the top of the page, this will reserve your place and also give us the key details to start your application, a member of our admissions team will then contact you with further details, or alternatively you can simply "Ask us a Question" using the form below.

You can also "Book a One-to-One" with one of our course specialists who will provide you with additional guidance on your application, you can set up a meeting by:

  • Calling us at:  +353 1 2461526 
  • Email us at:  This email address is being protected from spambots. You need JavaScript enabled to view it. 

We also have flexible payment plans, please contact us to discuss your options or visit the college anytime and our course specialists will be more than willing to discuss any queries you may have.

We look forward to meeting you.

OTHER RELATED COURSES

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Study for an MBA your way. Build it one module at a time.

Your pathway towards a Masters in Business Administration.

Your path to leadership

If you are a high-potential graduate or a senior business professional, seeking to maximize your business and personal potential, an MBA will not only help you realise your ambitions but redefine them.

Meet Richard O'Brien, Head of Recruitment at IBAT College

Richard O'Brien, Head of Student Recruitment at IBAT College Dublin gives an insight into working at the college.

Apply now to reserve your place.

Contact us and one of our course specialists will be able to speak to you one-on-one about your needs by phone, email or in person.

Question? Ask us.

Discuss your needs with one of our course specialists.

Take the first step

Contact us and one of our course specialists will be able to speak to you one-on-one about your needs by phone, email or in person.

Experience the course, meet academics and course specialists with our next free MBA Taster Lecture. RSVP here.

Contact Us

Phone
Main Office:
+353 1 8075 055

International Admissions Office::
+353 1 8075 055

Email

General enquiries: enquiry@ibat.ie
Course enquiries: admissions@ibat.ie
Registrar: examsoffice@ibat.ie
Student Services: studentservices@ibat.ie

Find Us

Wellington Quay Campus
IBAT College Dublin
16-19 Wellington Quay,
Dublin 2,
Ireland.
Frederick Street Campus
IBAT College Dublin
24-27 Frederick Street North,
Dublin 1,
Ireland.
Business Hours

Wellington Quay Campus
Monday-Thursday: 8:30am - 9:30pm
Friday: 8:30am - 6:30pm
Saturday: 10:00am - 2:00pm
Sunday: Closed

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