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 Why Traditional Marketers Need to upskill in Digital

Digital skills are a necessity if you want to maximise ROI for your business.

A survey conducted by Smart Insights revealed that recruiting marketers with the right mix of digital skills is often a challenge, with over 50% describing the recruitment of digitally skilled professionals as ‘challenging’ or ‘very challenging’. In that same survey, only 9% of marketers assessed their skills as strong for all digital marketing activities. So even as digital transformation continues to make an unavoidable impact (60% of a marketer’s time is now, on average, dedicated to managing digital marketing activities) there is still a requirement for digital skills training.

IBAT College Dublin are partnered with The Digital Marketing Institute and offer classroom courses in Digital Marketing. You can study for a Professional Diploma, one evening per week for ten weeks or a Postgraduate Diploma in Digital Marketing, two evenings per week over one year. Apply online today or This email address is being protected from spambots. You need JavaScript enabled to view it. to dicuss which study option will help meet your career requirements. 


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You can visit the campus and speak to a Course Specialist Mon-Fri 9am-5.30pm, no appointment needed. Or make an appointment on enquiry@ibat.ie