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MSc Data Analytics and Marketing

Duration: Part-time 24 months (one evening p/w)

Location: Wellington Quay Only

Start Date: September 2018

Days: Mondays 6.30-9.30pm


Awarding body/institution: Arden University

Fee: €9,500

Are you looking for a masters course that will enable you to use and analye statistics, interpret and explain large datasets, and use this to take advantage of marketing opportunities? This course, designed, delivered and awarded by Arden University at IBAT College Dublin will give you these skills. 

MSc Data Analytics and Marketing Course OverviewWeb Design Course Website Designer Course

Who should take this course?

Learning how to turn analysis into useful insights and strategic business plans is vital to your success in today’s data-driven marketing landscape. If you want to gain an advanced understanding of marketing management and build a successful career in this sector you will benefit from this course.

How will you learn?

At Arden University, blended learning (otherwise known as mixed-mode learning, flipped classroom or hybrid learning), involves a combination of both on-campus and online learning. This essentially means that students get the best of both worlds: regular, face-to-face contact with a tutor combined with the flexibility to continue learning outside the classroom wherever and whenever you like with 24/7, multi-device, multi-media learning materials and a leading edge ‘virtual classroom’ study portal called ilearn. Our academic team have synthesised the most up to date and robust research on what helps people learn well, progress well and succeed. This underpins our entire approach to designing curricula and course content. Alongside traditional texts, we use podcasts, webinars (online seminars) and interactive knowledge-checks to keep you engaged, focused and motivated. You will receive regular academic support from Arden’s expert tutors and your own student support coordinator for any administrative, technical or motivational help. You will submit a range of different assessed work, with tutor feedback provided throughout to support your education. They will offer advice to help you improve and facilitate your understanding of how to use new theories and skills in real situations.

You will be expected to complete:

  • Case study
  • Reports
  • Research proposal
  • Dissertation

Programme structure

Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to turn analysis into useful insights and strategic business plans is vital to your success in today’s data-driven marketing landscape. You will study a diverse selection of specialist topics, as well as learning how to extract relevant information from large databases and use it to inform important business decisions. You will also gain the skills to devise and manage strategic marketing plans.

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

After completing this course, you will be able to:

  • Provide insightful advice on strategic marketing
  • Use relevant data to influence decisions

Career direction

This course will give you the skills you need to apply for senior marketing management positions in any sector.

Potential roles include:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager

Some of our Marketing Alumni have gone on to become a freelance Digital Marketing Specialist and a Manager at international Telecoms company.

Ismail Salami, Marketing Student - “Studying so far on the course has expanded my knowledge, further propelling my need to know more. It gives me the leverage to invest in myself while on a paid-job and up-skilling for advancement”


Arden University

This course is accredited by the Chartered Institute of Marketing (CIM), a leading international organisation for professionals in the marketing sector. We have aligned our Masters in Strategic Marketing with the CIM ‘Diploma in Professional Marketing’. This means that on graduation, you will be able to add even more value to your Masters qualification by submitting your assessments to the CIM to gain this extra qualification for relatively little extra time and cost. This programme is designed, delivered and awarded by Arden University, a UK university monitored by the Quality Assurance Agency for England (QAA) and the UK government. Arden has helped 50,000 students succeed over 26 years of providing higher education to students around the world. In 2015, its Student Survey found that 79% of Arden’s students saw their career improve as a direct result of their studies at the University.

 Entry requirements

  • Qualifications  - A minimum 2:2 honours degree or equivalent.
  • English proficiency - IELTS 6.5 or equivalent if you have not been previously taught in English
  • Non-standard entry - If you don’t meet our academic requirements but you have around five years of management experience, we encourage you to apply. You must show sufficient motivation to study with us, provide a personal statement which proves you are able to take this course, and potentially offer references and evidence of relevant experience. Prospective students who have already completed a CIM qualification may be entitled to an exemption on this course. Other professional qualifications may also lead to exemptions.

Key facts

Location: Dublin

Study mode: Part-time / full-time

Next intake: October 2017

Duration: Part-time 24 months / Full-time 12 months

Fees: Part-time € 9,500 over 2-years / Full-time € 9,500 over 1-year

I would like to apply for the MSc Data Analytics and Marketing. What should I do?

Direct application can be made using the Apply Online option above.  Alternatively, please feel free to contact the Postgraduate Admissions office on 01 807 5055 to set up a meeting to discuss the course further. You can also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please feel free to visit the college anytime and our course content experts will be more than willing to discuss any queries you may have. We look forward to seeing you.

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Watch: What our Part-time Students think

Take a quick tour of ilearn - Arden University's Virtual Classroom


You can visit the campus and speak to a Course Specialist Mon-Fri 9am-5.30pm, no appointment needed. Or make an appointment on enquiry@ibat.ie