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Bachelor of Arts (Honours) in Sports Management and Development

Duration: 4 years (part-time)

Location: Wellington Quay Only

Start Date: September 2018

Days: 2 evenings per week, Monday and Wednesday


Accredited By: University of Wales Trinity Saint David

Fee: €3,000 per annum

More Info:

Flexible payment options available
Why you should choose IBAT College Dublin for your Sports Management and Development Degree:

Recognition - IBAT College Dublin is Ireland's leading industry focused college. Our degree courses are designed to prepare graduates for the new economy providing them with the skills that employers value most. The BA (Hons) in Sports Management and Development is internationally recognised and awarded by University of Wales Trinity Saint David.

Support - IBAT College Dublin prides itself on offering the highest standards of student support. From when you walk in the door at IBAT College Dublin you will be made to feel welcome and the College will endeavour to support you in any way we can - if you need help with a subject or pastoral care for personal issues, we will always be just a step away. We take a student centered approach to education and always aim to maximise your learning experience.

Learning Environment - IBAT College Dublin provides a customised state-of-art campus to ensure that it is the most conducive environment possible for learning; from our numerous open areas for discussion and group work, to our debating chamber, to our library and Wifi connectivity throughout our building, IBAT strives to provide, for you the student, a learning environment where you can excel and reach your full potential

BA (Hons) in Sports Management and Development Degree Course DescriptionWeb Design Course Website Designer Course

A 2013 study by AT Kearney, found that, with 7 percent per year growth between 2009 and 2013, the sports market has grown faster than GDP in most countries in the world, especially in major markets including the United States, Brazil, the UK, and France. It projected that long term prospects were strong with the revenues for yearly events growing steadily, from $58 billion in 2009 to $75 billion 2013 and $80 billion in 2014. When you add in sporting goods, apparel, equipment, and health and fitness spending, the sports industry generates as much as $700 billion yearly, or 1 percent of global GDP.

Growth occurred across all types of sport, with European football (soccer) remaining the clear leader. Overall, the list of the top seven sports internationally remains unchanged: football, NFL, baseball, Formula 1, NBA, NHL and tennis, with media rights and sponsorships being among the main drivers for revenues.

The report concluded that revenue of sports events should continue to grow in the next cycle with projected revenue of $91 billion by 2017, an additional $15 billion value between 2013 and 2017. Key revenues will be mainly generated by a robust growth of football and the fast growing business of Rugby or Cricket. The study findings highlight that the sports business is an exciting business opportunity in the coming years.

According to the Federation of Irish Sport, an organisation which represents 72 National Sports Organisations and 28 Local Sports Partnerships in Ireland, in its Annual Review 2013: The Role of Sport in Ireland Today (2014) - developing on the above graphic - summarised the value of Irish sport in 2013 as follows:

  • Irish Sport contributed €2.4 billion of sport to the Irish economy
  • Overall, approximately 40,000 jobs (2.08% of the total workforce) were supported by Irish Sport

Federation of Irish Sport 2012_contrinution of sport to the Irish economy

Source: Federation of Irish Sport

Also according to the Irish Federation of Sport (2013), there are more than 38,000 people employed in the sports sector alone in Ireland, representing approximately 2% of the total national workforce. The commercial side of the sport sector accounts for 8,134 jobs (21%) of this total. There are a further 8,826 jobs (23%) in the voluntary sport sector. The supply of goods and services into the sports sector accounts for close to 15,000 jobs.

The BA (Hons) in Sports Management & Development at IBAT College Dublin offers students the opportunity to understand key sector specific organisations, practices and technical delivery which would include NGB’s, professional sports teams, elite athletes and educational provision from an active start through to active for life principle. These themes will also be supplemented by management based theory and practices which would include marketing, human resource development, strategic understanding and operations, to an element of finance and budget awareness and control. The practical real-world elements provide learners with the opportunity to gain relevant work practice in the sector which should help their employability.

Course participants will study a variety of business management modules alongside sector specific sports modules which will provide the future framework for the continued professional development of the graduate. Students will focus on applied managerial themes which include marketing, HRM and strategic management alongside coaching, mentoring and player and pathway development models. This will develop relevant graduate skills which will include the ability to deliver technical and tactical content to a variety of able-performers. Students will also be able to development agreed improvement plans and forecast future sector trends. Learner progression through the programme will ensure that they become increasingly self-confident and capable of managing their own learning experiences. Graduates will have developed self-confidence and ability to work in diverse environments and communicate at a variety of levels in order to prepare them for work within the Sport and Exercise industries.

BA (Hons) in Sports Management and Development Degree Course Aims and Objectives:

The BA in Sports Management programme has been developed to enhance the learner experience and strategic understanding of the sports management sector. Graduates gain an overall understanding of key elements within the sports industry and focus on management themes and practices that support its current and future development.

On completion of the programme students should be able to:

  • Demonstrate a comprehensive knowledge base and systematic understanding of leisure, entertainment and the recreational sector to promote participation, positive health and well-being.
  • Critically analyse the contested nature of sport using a wide range of perspectives.
  • Demonstrate a systematic understanding of the multidisciplinary nature of sport in analysing the current and future health of society, professional sports teams, coaching pathways, local authority delivery and NGBs.
  • Use research findings in a critical and evaluative way to demonstrate the development of sports and leisure facility management as a discipline.
  • Explain policy which underlies the basic principles of the benefits of sport and community facilities to the success of a nation.
  • Critically analyse contemporary issues, debates and research at the forefront of changes within the sector.
  • Demonstrate a systematic understanding of current and emerging pervasive themes relevant to business, which may include innovation, creativity, sustainability, marketing, strategy, globalisation, corporate social responsibility, knowledge and risk management.
  • Critically appraise a number of Irish Sports Council and NGB interventions.
  • Critically evaluate and apply employment relevant concepts associated with the operational and strategic management of the public, private and not for profit sectors.
  • Demonstrate a systematic understanding of the theory and practice of leadership and management in a wide range of private business organisational contexts.
  • Plan, design, and execute practical activities in the area of sport, physical activity, events and programming while using appropriate skills, techniques and procedures.
  • Recognise and respond to moral, ethical, sustainability and safety issues which directly pertain to working in a sport, school, club or a community or private facility, including relevant legislation and professional codes of conduct.
  • Carry out sport related projects or practical experiences with continuous regard for safety, equal opportunities and diversity issues, risk assessment and risk management.
  • Demonstrate self-awareness and confidence in skills transferable to the workplace and the ability to articulate these to a particular employer.


Level 1 Level 2
  • The Business of Sport
  • Fundamentals of Sports Marketing
  • Fitness and Lifestyle Management
  • Management of the Coaching Process
  • Research, Learning and Professional Development
  • Health, Exercise and Society


  • Community Sport Development
  • Stadia and Sports Facility Management
  • Advanced Coaching and Mentoring
  • Professional and Elite Sports Management
  • Nutrition for Sport and Exercise
  • Sports Psychology
Level 3  
  • Managing People and Projects
  • Sports Policy and Strategy
  • Global Sports Events Management
  • Strength, Resistance and Conditioning
  • Sports Industry Research Project






Career Prospects for the BA (Hons) in Sports Management and Development Course

All subjects studied on the programme are designed to focus on developing the learner’s employability skills. For example, through the Learning, Research and Professional development module, learners will gain and develop transferable employability skills directly related to the sport and exercise sector. At year 3, the focus of the programme will shift from studying theory and its application in the workplace towards strategic management issues and critical thinking. Learners by this stage will already have gained skills to enhance their employability and so modules will become strategically focused to prepare them to become future managers within their chosen industry sector.

Graduates can move into a variety of roles within the sector which could include opportunities in:

  • the voluntary and community sector, governing bodies of sport, local sports partnerships and youth and community groups, who use sport and physical activity as a means of promoting personal capacity building and community social capital.
  • a variety of occupations such as personal trainers, group exercise leaders, gym instructors/supervisors, fitness and programming professionals for teams/athletes and as activity leaders with children and older adults.
  • a range of management-related employment opportunities in small and large companies including leisure attractions, sports media and national sporting organisations.


uwtsd This programme is accredited by University of Wales Trinity Saint David.



Duration of the BA (Hons) in Sports Management and Development course

3 years full-time or 4 years part-time.

Entry Requirements and Application Process

  • A minimum of two C3s in higher-level subjects and four D3 in ordinary-levels subjects in the Leaving Certificate, including English and maths, are required.
  • Mature students (aged 23 and above on the 1st of January on the year of admission) who do not meet the minimum academic entry requirement may also apply and will be assessed on the basis of age, work experience and any other training or development programmes completed. 
  • An IELTS score of 6.0 or equivalent is required for non-native English speakers.

Through IBAT College's RPL policy, prospective students may be eligible for advanced entry onto this degree course. Any RPL application should be made directly to the College

What do I get for my fee?

I would like to apply. What should I do?

Direct application can be made via our website using the Apply Online option above. Alternatively, please feel free to contact a member of the admissions team on 01 807 5055 to set up a meeting to discuss the course further. You can also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please feel free to visit the college anytime and our course content experts will be more than willing to discuss any queries you may have. We look forward to seeing you.


Learner Protection for this programme is provided by O'Driscoll O'Neill and underwritten by Hiscox Insurance Company Limited. The learner protection insurance policy is governed by section 65(4)(b) of the Qualifications and Quality Assurance (Education and Training) Act 2012. For further information please refer to 1.1.7 at this link


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Sport Lecturer Profiles

  • James Claffey- Sports Management and Development Lecturer

    James has eight years lecturing experience chiefly in Sport and Exercise Psychology. He holds an Honours degree in Recreation, Sport & Exercise and has also completed a Masters in Sport and Exercise Psychology. He is registered with BASES (the British Association of Sport Exercise Sciences) as a Sport and Exercise Psychologist. As well as lecturing, James works one to one with individual athletes and teams in the Sport and Exercise Psychology arena. He has over 12 years experience in Sports Coaching and the educational training area. James also also developed the Sport Psychology module for Quality & Qualifications Ireland, which is delivered by a number of third level institutions nationwide. James has a wide and diverse range of industry experience which includes working with awarding bodies such as NCEF, IFP, ITEC, BTEC , FETAC, HETAC, QQI, and ISTD.

    James Claffey, Sports Management and Development Lecturer
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You can visit the campus and speak to a Course Specialist Mon-Fri 9am-5.30pm, no appointment needed. Or make an appointment on enquiry@ibat.ie