ATUATU

MSc in Business Management

Master of Business

Duration:
1 Year (Full-Time)
Start Date:
22nd January 2024
Days:
3 days a week
(as per timetable)
Certification:
ATU
Reference Code:
ATUDMSCBM
Normal Price:
Non-EU International: €12,000
A bursary is also available
(see more info below)

Why Choose the MSc in Business Management  Programme?

The MSc in Business Management offers an opportunity for learners to seamlessly integrate the knowledge, skills, and competencies acquired during their undergraduate studies with a fresh skillset in business management. This programme is designed to provide students with a clear understanding of core business functions and disciplines, along with a critical grasp of the principles and application of effective business management.

Tailored for non-business graduates, including those from science, engineering, technology, arts, law, and social science backgrounds, this MSc in Business Management enables participants to steer their career trajectories toward the business realm. For some, it may mark a divergence from their undergraduate field, while for others, it acts as a complementary layer to their existing qualifications. Conversion courses hold high esteem in the eyes of employers. Developed in collaboration with industry experts, the MSc in Business Management programme aligns with current and future demands.

Irrespective of your undergraduate area of study, this programme immerses you in the latest research and practices across pivotal business management domains such as strategy, innovation, marketing, and people and organisations, ultimately preparing you for the professional arena.

Programme Aims

The programme aims to fuse the knowledge, skills, and competencies from participants' undergraduate studies with a fresh expertise in business management. This integration equips learners with a solid grasp of core business functions and disciplines while cultivating a critical understanding of the bedrock principles and practice of effective business management.

Programme Learning Outcomes

Having successfully completed this programme, graduates will be able to:

  1. Appraise current strategy and operations theories, having examined relevant and current research and literature.
  2. Assess current trends in business management and be capable of evaluating the impact of these trends on the business environment.
  3. Select from complex and advanced management, marketing, accounting and business innovation skills and develop new skills to a high level, including novel and emerging techniques.
  4. Act in a wide variety of professional levels and demonstrate originality in solving complex problems in a business context. Manage and question the effectiveness of teams and individuals, take responsibility for defining and achieving both personal and team goals.
  5. Self-evaluate and take responsibility for career and professional development while enhancing transversal behavioural skills such as reflection, critical thinking and independent learning.
  6. Question and reflect on social norms and relationships, and act to change them.
  7. Demonstrate a range of standard and specialised research or equivalent tools and techniques of enquiry
  8. appropriate to business, in the context of a work based learning research project.

 

Programme Structure

SEMESTER MODULES MANDATORY/ELECTIVE ECTS
1

Management Strategy

Mandatory

10

Business Innovation & Enterprise

Mandatory

10

Accounting Information for Managers

Mandatory

5

Research Methods

Mandatory

5

SEMESTER MODULES MANDATORY/ELECTIVE ECTS
2

Supply Chain Operations

Mandatory

10

People and Organisations

Mandatory

10

Marketing Management

Mandatory

10

Work Based Learning Research Project

Mandatory

30

Semester 1 Modules
Management Strategy
 
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Module Description

This module will give the learner a solid grounding in management strategy. In an increasingly unpredictable and dynamic environment, it is important to have the ability to undertake strategy development. It will be delivered in an applied way, focusing on the employability of the learner.

On successful completion of this module the learner will be able to:

  • Comment critically on strategy terminology
  • Critically evaluate the variety of concepts, models and techniques and theories that underpin strategy development and implementation
  • Evaluate strategic tools and frameworks when assessing and evaluating a chosen organisation
  • Examine the key organisational challenges faced in the development and implementation of strategy
  • Examine the ethical, social, sustainability and ESG considerations to be borne in mind whilst developing strategy
  • Work effectively and ethically as a team member and participate in class discussions with peers and with the lecturer
Business Innovation and Enterprise
 
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Module Description

In this module learners will evaluate the key issues pertaining to innovation and enterprise development. They will devise a strategic view on new product/ service development and product/ service planning and develop a strategic orientation towards the process of innovation management. The learner will develop an entrepreneurial mindset that will help them identify and develop high potential industry opportunities and new venture start up.

On successful completion of this module the learner will be able to:

  • Appraise the theoretical approaches to innovation management
  • Critically evaluate innovation processes
  • Evaluate the complexities involved in managing people for innovation
  • Critically evaluate alternative values and approaches to intrapreneurship
  • Evaluate entrepreneurial approaches to new venture creation/projects
  • Develop and redesign working processes and/or product and services, demonstrating an ability to think entrepreneurially in the context of established organisations
Accounting Information for Managers
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Module Description

This module aims to enable learners to make an appropriate contribution to the effective management of the financial activities and resources of a business enterprise. It will provide students with sound analytical and critical competencies in the application of accounting and finance techniques to facilitate organisational decision making. 

On successful completion of this module the learner will be able to:

  • Assess organisational performance through the analysis of financial statements.
  • Prepare and interpret budgets including sales budgets, functional budgets and cash budgets.
  • Manage working capital issues within an organisation.
  • Apply cost volume profit (CVP) analysis and relevant costing principles to business decisions.
  • Appraise capital investments, including sustainable investments, using appropriate techniques.

Research Methods
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Module Description

This module is designed to provide learners with a critical understanding of the practices and methods associated with business research. Learners will address ten questions, the aim of which is provide the requisite in-depth knowledge necessary to develop a project report.

On successful completion of this module the learner will be able to:

  • Develop and refine a relevant research topic, articulating associated research questions, aims and objectives.
  • Critically evaluate and present literature pertaining to an identified research topic.
  • Critique the various research methodologies available to the researcher, assessing the appropriateness of methodologies in light of research questions, aims and objectives developed.
  • Appraise the sampling approaches available to the researcher.
  • Develop and present a research proposal.
Semester 2 Modules
Supply Chain Operations
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Module Description

This module aims to provide students with a knowledge of and evaluate current thinking in supply chain operations. It is designed for graduates with little to no foundational subject area knowledge and aims to enhance transferable employability skills. This module will introduce and develop students’ fundamental knowledge of the concepts within supply chain operations, and go beyond foundational material to gain advanced knowledge of the discipline and its relevance in business today.

On successful completion of this module the learner will be able to:

  • Examine the role of operations and supply management within the context of an organisation’s strategy.
  • Outline key management decisions involved in designing operations and supply chains.
  • Critique and contextualise the pivotal role of supply chain management within a business and how it can impact business performance.
  • Synthesise and critically analyse operations management concepts and theories.
  • Analyse the principles of supply chain operations of a range of businesses and devise strategies for developing and sustaining competitive advantage.
  • Analyse how a firm can manage its supply chain operations in an ethical and sustainable manner.
  • Manage and work as part of a team and demonstrate written and presentation skills.
People and Organisations
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Module Description

This module addresses factors influencing behaviour at work including organisational structure, culture, and leadership along with issues relating to individuals and working relationships.   The challenges of attracting, retaining and developing talent are examined and the module provides a context for learners to consider the complexities of managing people in contemporary organisations and the changing relationship between employees and organisations. 

On successful completion of this module the learner will be able to:

  • Examine concepts relating to organisational structure, culture, leadership and change, considering the implications for individual and organisational development
  • Assess the importance of aligning people management and business strategy
  • Appraise emotional intelligence in the context of impactful leadership, individual and team behaviour, and reflective practice
  • Assess the challenges and opportunities pertaining to the acquisition and retention of workplace talent
  • Examine the nature of organisational learning and talent development
  • Evaluate appropriate performance assessment and reward management processes
  • Appraise alternative approaches and mechanisms that exist to facilitate positive employee relations
  • Critique the key issues underpinning management of the employee experience
Marketing Management
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Module Description

This module will provide learners with a foundation in marketing management. The key elements of marketing strategy will be introduced to the learner in an applied manner and will be supported with digital marketing planning. The module will culminate in the application of these skills by the learner through applied projects. 

On successful completion of this module the learner will be able to:

  • Appraise the key elements for developing an effective marketing plan
  • Assess how key marketing tools can be utilised and measured in a marketing context
  • Develop a customer-centric approach to marketing
  • Develop a competence in the various communication tools with respect to target audience
  • Integrate the principles of digital marketing from strategy to execution
  • Appraise key digital marketing channels available to the marketer
  • Design personas and associated customer journey maps
  • Demonstrate marketing skills through planning and executing a marketing project
Work Based Learning Research Project
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Module Description

The module is designed to allow learners to learn through reflecting on the experience of working in a relevant work place, and subsequently articulating what of value, they are learning in the process. This module focuses on developing significant and critical work-based learning and research. 

On successful completion of this module the learner will be able to:

  • Source and critically evaluate research literature and evidence.
  • Construct a paper in a manner that articulates reflection, planning, creativity and best practice.
  • Apply and evaluate theory and knowledge acquired from the programme into the working environment
  • Develop skills and competence in the work place including inter alia personal and team working skills.
  • Critique reflective practice theory and practice
  • Apply reflective practice by documenting in a learning log work undertaken, skills attained and learning acquired during the work placement.
  • Engage in secondary critical reflection, analysing own reflections in peer learning context.
  • Consolidate learning through the application of theory to practice, critical self-reflection and peer learning.

Career Opportunties

Upon completion of the MSC in Business Management programme, graduates will have a distinctive blend of skills. Leveraging their undergraduate discipline in conjunction with the newfound business acumen, learners become highly sought after by employers. This hybrid skillset translates to career assurance, diverse experiences, and transferable skills.

Complementing their undergraduate knowledge, completing this MSc in business positions graduates to excel in diverse management roles aligned with their chosen disciplines. Equipped with robust management skills, graduates are primed to tackle the challenges of the contemporary global business arena.

Excel in Today's Globalised Business Environment

Graduates of the MSc in Business Management are equipped with a distinctive combination of skills. Participants fuse the expertise from their undergraduate discipline (e.g., engineering or computing) with freshly acquired business acumen. This hybrid skillset is highly regarded by employers and offers students career certainty, diverse experiences, and transferable skills.

Further Academic Pursuits

Advancement from this programme aligns with the National Qualifications Framework. Upon successful completion, candidates may qualify for advanced doctorate-level programmes at ATU or other Higher Education Institutions. 

Entry Requirements 

The Academic and English Language Proficiency entry requirements for the MSc in Business Management programme are as follows:

Academic:

Hold at minimum a 2.2 honours degree (level 8) in a non-business discipline, or an equivalent qualification, such as a professional certification, from a recognised educational institution in Ireland or abroad.


And English Language Proficiency:
With one of the following:

IELTS (Academic)

6.0, no component less than 5.5

DuoLingo

Min score 105, min 100 in each section (under review)

Pearson PTE Academic:

Min score of 50 (preferably closer to 55)

TOEFL IBT:

Min score of 80

Cambridge English Qualifications

A minimum score of 180-190 (FCE Grade B)

How to Apply

  1. Complete our Online Application form and a member of our admissions team will contact you.

  2. Alternatively, please contact our admissions team at: +353 1 5740 183 or by email: This email address is being protected from spambots. You need JavaScript enabled to view it., to set up a meeting to discuss the course further and/or to apply.

Useful Information for International Students

Learner Protection is provided by Arachas Learner Protection Programme and underwritten by Aviva Insurance Ltd. The current fee is 3.5% of the tuition fee. Protection of Enrolled Learners in accordance with section 65(4)(b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 (hereafter the 2012 Act), are covered under this agreement for the duration of the agreement.

Below are links to useful information and guidance for International Students.

Learner Protection is provided by Arachas Learner Protection Programme and underwritten by Aviva Insurance Ltd. The current fee is 3.5% of the tuition fee. Protection of Enrolled Learners in accordance with section 65(4)(b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 (hereafter the 2012 Act), are covered under this agreement for the duration of the agreement.