What is the role of data analytics in business decision-making?
- IBAT College Dublin
- IBAT College Blog
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In the ever-evolving global market, data has transformed into an unstoppable force that propels businesses to new heights, and at its helm is data analytics, which acts as the guiding light for modern enterprises. Data analytics is a powerhouse of insights that helps unlock the mysteries of the modern market and guides businesses where every decision can be a game-changer.
Artificial intelligence and technological innovations coupled with developments in data analysis tools have opened new doors for businesses to revolutionise real-time decision-making and improve overall performance. This has also led to a rise in demand for data analysts across industries due to their ability to curate business strategies and impactful decisions from raw data.
So, what role does data analytics play in business decision-making?