Diploma in Sales Management

Learn the management skills for sales success

11 weeks, one evening per week,
Start Date:
25th Sept (Online)
Reference Code:
Normal Price:
Online: €1200
On-Campus: €1300

This course is starting in Sept 2024. Book Now!

In today's competitive business landscape, effective sales management is essential for achieving organizational success. The art of modern sales requires a diverse skill set, encompassing effective and confident communication, strategic planning, a deep understanding of human behaviour, and mastery of various online platforms, tools, and channels.

There is much demand for sales management roles;

  • LinkedIn recruitment indicates that there are 500+ job opening for sales management roles.
  • Based on the recent data from Indeed, there are specifically 2495 job opening for sales management roles.
  • Glassdoor has 2137 job opening for the sales management role.


Salaries are competitive for these roles:

Salaries are competitive for these roles:

Course Overiew

The Diploma in Sales Management is designed to equip students with the practical skills and knowledge needed to excel in Sales Management roles, and to provide a comprehensive understanding of the principles and practices of successful Sales Management.

The Diploma in Sales Management offers a comprehensive and engaging experience that teaches the tools and tactics necessary for achieving sales management success. You will gain insight into the nuances of selling in today's digital economy, understand the differences in the modern sales process, explore buyer motivations, and learn how to target the right audience and overcome objections. With the Diploma in Sales Management, you will develop compelling value propositions and sales content, and craft smart digital sales strategies.

Course Syllabus:

  • Sales Fundamentals: an introduction to the basic principles and practices of sales. Topics include sales techniques, customer relationship management, and the sales process.
  • Sales Strategy and Planning: developing a sales strategy and creating a plan to achieve sales goals. Students will learn about market segmentation, product positioning, and developing a sales forecast.
  • Sales Analytics: the use of data and analytics to measure and improve sales performance, key performance indicators (KPIs), data visualization, and forecasting.
  • Sales Leadership: insights into what it takes to be an effective sales leader, includes motivation, team building, coaching and mentoring, and performance management.
  • Sales Negotiation: developing negotiation skills to close deals effectively, the psychology of negotiation, tactics and strategies, and best practices for successful negotiation.
  • Sales Technology: the use of technology to support the sales process. Students will learn about CRM systems, sales automation tools, and the use of social media and digital marketing to drive sales.
  • Sales Operations: managing the day-to-day operations of a sales team, includes sales planning and forecasting, sales pipeline management, and reporting and analysis.
  • Sales Ethics and Compliance: legal and regulatory requirements, ethical decision-making, and best practices for maintaining ethical standards in sales.
  • Sales Management in a Global Context: the challenges of managing a sales team in a global context, cultural differences, language barriers, and the unique challenges of selling in different regions.
  • Sales Innovation: new business models, emerging technologies, and disruptive trends. Students will learn about new sales channels, customer engagement strategies, and the use of data and analytics to drive innovation.


The Diploma in Sales Management is assessed by means of an assignment that assess the student's knowledge and understanding of the course material. The assignment for this diploma will involve a written report, and presentation. In the report students will demonstrate their understanding of the topic, as well as their ability to apply relevant concepts and theories to a given case. A presentation will involve presenting a sales strategy or idea to a hypothetical client or board of directors, showcasing the student's ability to effectively communicate their ideas and strategies based on learning outcomes delivered.

What is a Professional Diploma?

An IBAT Professional Diploma is a focused, short duration practical course that consolidates, upskills and/or reskills learners in a professional area. They are stand-alone qualifications  that do not lead to an award on the National Framework of Qualifications (NFQ).

Career Opportunities

The Diploma in Sales Management is ideal for individuals seeking to advance their careers in the management of sales activities as well as for entrepreneurs and business owners looking to improve their sales strategies and increase revenue. Our practical curriculum will prepare students to succeed in the fast-paced and dynamic world of sales management.

A Diploma in sales management can open up several career opportunities in the field of sales and marketing.

Possible careers within this field include:

  • Sales Manager: 
  • Business Development Manager: 
  • Account Manager: 
  • Marketing Manager: 
  • Sales Trainer: 
  • Sales Operations Manager: 

Entry Requirements

Entry to this programme is based on each applicant's own merits and work experience. No prior academic qualification or professional experience in sales management is required.

How to Apply

Click on ‘Find out More’ or ‘Book Now’ to reserve your place or enquire more about this course.

You can also book a one to one with one of our course specialists by calling us at:  +353 1 8075 055  or emailing us at: This email address is being protected from spambots. You need JavaScript enabled to view it.

We also have flexible payment plans, please ‘Find out More’ or call us to discuss your options or visit the college anytime and our course specialists will be more than willing to discuss any queries you may have.


Diploma in Change Management
Digital Credentials
A Digital Certificate will be issued upon successful completion of  a project producing an individual report on a given change management case scenario, in addition, you will also receive a Digital Badge.

What is a Digital Badge?
A micro-credential is a compact credential that verifies the achievement of a skill or knowledge gained. A Digital Badge is a visual representation of having earned a micro-credential which can be shared on various online platforms to showcase the earner’s achievement.

Why have a Digital Badge?
Your Digital Badge and Certificate can be shared on social media channels such as LinkedIn and Facebook. Digital Badges can also be added to email signatures, displayed on resumes or added to recognised achievement platforms such as Badgr, Credly and OpenBadges. These are a great way to communicate your knowledge and skills, and highlight your commitment to Continuing Professional Development (CPD).

Meet Our Graduates

Start date on 25th Sept. Book Now!

Online and Face-to-Face Options Available

You can attend tutorials Online or Face-to-Face, offering maximum flexibility with your time and how you learn.

Online Study

  • No geographic restrictions. Study wherever you are in the world
  • Lower fees and reduced costs on accommodation, transport etc
  • Flexible schedule and self-paced learning
  • Ideal for working professionals
  • Opportunity to interact with learners across the globe
  • Live sessions with mentors to address any student questions or queries
  • Access to all recorded sessions