This course is starting in October 2021.
- Why Event Management
- Course Overview
- Course Content
- Career Opportunities
- Why IBAT College?
- Testimonials
- Lecturer Profile
- How to Apply
- Experience Virtual Learning
Why Event Management
The events sector is an incredibly exciting industry that is in the midst of an evolution accelerated by events of recent years. Events are now truly holistic offering an onsite experience and hybrid offering resulting in a truly global reach for events. The events environment in the last 5 years has changed and shows little signs of the new evolutions slowing down. This has given rise to an ever-increasing demand for professional event managers within the sector.
The events industry included events of all sizes from the Olympics (mega) to local business meetings (minor). Any organisation with a B2B or B2C offering is hosting, sponsoring or participating in events of some kind.
Gaining an event management skillset can offer a multitude of employment opportunities from various industry sectors including hospitality, professional services, conference & exhibition, NGO, charity, education, tech among others.
This Diploma course introduces you to a broad event management landscape, with essential learnings from event concept to delivery.
This Diploma aims to provide you with a broad understanding the event management landscape and various learnings required to develop a skillset or refresh a skillset to secure employment in this vibrant and global industry. The programme encompasses the essential pillars of event management including Event Concept & Development, Planning Process, Sponsorship, Event Marketing, Staging, Logistics, Running Virtual & Hybrid Events and more. There is also an examination of the current innovations in the sector that have been fast tracked due to the global pandemic.
You will learn the required theory, know-how and practical examples to support you gaining employment in the event management industry. You will be taught by lecturers that have a mix of academic and industry background, which give you a practical, career-focused experience.
You will practice and look at best practice examples through case study examination.
Topics
- Introduction to The Event Landscape
- CONCEPT development - 5 C's
- The Event Planning Process
- Event Types, Styles & Formats
- Event Marketing
- Event Logistics
- Event Staging
- Running Virtual Events
- Evaluating an Event
What is a Professional Diploma?
An IBAT Professional Diploma is a focused, short duration practical course that consolidates, upskills and/or reskills learners in a professional area. They are stand-alone qualifications that do not lead to an award on the National Framework of Qualifications (NFQ).
Through this programme you will learn the required theory, know-how and practical examples to support you gaining employment in the event management industry. You will be taught by lecturers that have a mix of academic and industry background, which give you a practical, career-focused experience.
Week 1
Introduction to event management / types of events & impacts /
Overview of the experience economy
Week 2
Event concept development - 5 Cs
Week 3
Sponsorship / CEDAREE / establishing the correct sponsorship fit /Understanding stakeholders, to better communicate value in 2021 and beyond.
Week 4
Planning tools and structures
Week 5
Logistics / pre-event - on site - post event logistics
Week 6
Event Marketing - live case examples of emerging event marketing strategies including social media marketing.
Week 7
Venue management & staging
Week 8
Event Marketing - live case examples of emerging event marketing strategies including social media marketing.
Week 9
Exhibitions and trade shows / MICE Industry
Week 10
Sustainable events best practice guidelines
Week 11
Live presentation of assignment proposal (may be virtual) /
Assignment: Written Event Proposal Submission
Assessment
- To be awarded this Diploma you will be required to successfully complete coursework (80%) and a final presentation at the end of the course (20%)
Career Opportunities
On completion of this programme, you will have a strong understanding of the event management industry, and the skills required to support running an event. The events industry allows you to work online remotely, move globally, and secure a variety of roles. Career opportunities may include:
- Festival Co-ordination and Management
- Corporate Event Management
- Tourism Management
- MICE Sector Incentive travel co-ordination
- Brand Ambassadors
- Event Sales & Marketing
- NGO/ Charity sector
Why IBAT College?
Career Potential
Maximise your career potential as you remain working while obtaining a professionally relevant, career enhancing, qualification at the same time.
Excellent Lecturing Staff
Learn from friendly and highly qualified academic staff, with industry experience, in small class-sizes, and guest lecturers who are experts in their fields.
Student Experience
Being part of a culturally diverse student nationality mix at IBAT College Dublin, with learners from over 30 different countries, gives you the opportunity to learn culturally different working methods first-hand, and the fundamentals to succeed in a globally connected network once you graduate.
City Centre Location
With our campus located in Dublin city centre, in Temple Bar, you are close to all major transport hubs making it easy to attend classes in between work and home.
Programme Material
Printed course notes are supplied for the first lecture. All subsequent notes are then available to download/view/print through the student virtual learning (Moodle) platform.
Testimonials
Lecturer Profile
Entry Requirements
You should have an interest in event planning and management and a wish to expand you knowledge in this area.
How to Apply
Don’t miss out because you’re unsure.
You can contact or apply to us directly using the the "Contact Us" or "Apply Online" options below, this will reserve your place and also give us the key details to start your application, a member of our admissions team will then contact you with further details, or alternatively you can simply "Ask us a Question" using the form below.
You can also "Book a One-to-One" with one of our course specialists who will provide you with additional guidance on your application, you can set up a meeting by:
- Calling us at: +353 1 8075 055
- Email us at: This email address is being protected from spambots. You need JavaScript enabled to view it.
We also have flexible payment plans, please contact us to discuss your options or visit the college anytime and our course specialists will be more than willing to discuss any queries you may have.
We look forward to meeting you.
IBAT is now offering 100% interactive learning via virtual classrooms, all at an affordable price. We’re adapting along with the rest of the world, to the new normal. With an increasing shift towards online learning and as jobs become harder to find, now is the time to take initiative and upskill by gaining a diploma from the comfort of your own home.
Benefit from live sessions with our expert tutors who are teaching in real-time and can therefore engage with you directly. Seize this opportunity to boost your prospects and stay ahead of the competition.