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Bachelor of Arts (Honours) in International Tourism Management

Duration: 3 Years (Full-time)

Location: Wellington Quay Only

Start Date: Spring 2018

Days: 3 days per week, Monday, Tuesday and Thursday


Accredited By: University of Wales Trinity Saint David

Fee: 4,000 euro per annum


Why you should choose IBAT College Dublin for your International Tourism Management Degree:
  • IBAT College Dublin is Ireland's leading industry focused college. Our BA (Hons) in International Tourism degree course is designed to prepare graduates for the new economy providing them with the skills that employers value most
  • Convenient location in the heart of the city centre close to all main transport links
  • Small class sizes ensure individual support and personal attention
  • A level of service and care that distinguishes IBAT College Dublin from other institutions

Recognition - this honours degree is awarded by University of Wales Trinity Saint David and is internationally recognised.

Support - IBAT College Dublin prides itself on offering the highest standards of student support. From when you walk in the door at IBAT you will be made to feel welcome and the College will endeavour to support you in any way we can - if you need help with a subject or pastoral care for personal issues, we will always be just a step away. We take a student centered approach to education and always aim to maximise your learning experience.

Learning Environment - IBAT College Dublin provides a customised state-of-art campus to ensure that it is the most conducive environment possible for learning; from our numerous open areas for discussion and group work, to our debating chamber, to our library and Wifi connectivity throughout our building, IBAT strives to provide, for you the student, a learning environment where you can excel and reach your full potential

BA (Hons) in International Tourism Management Degree Course DescriptionWeb Design Course Website Designer Course

Positive global trends have recently been published by the World Trade Organisation, whereby it is suggested that there will be increased growth in international tourism with arrivals rising to 1.6 billion by 2020, and such tourists are estimated to spend circa $2,000 billion. In reports published by the World Travel and Tourism Council, such figures are predicted to increase further by 2024 to a level where tourism employment will directly account for 126,257,000 jobs, which equates to an increase of 2.0% per annum over the next 10 years.

infographic of tourism statistics

The BA (Hons) in International Tourism Management programme is designed to focus on specialist modules based on international tourism and travel issues and internationally-focused real-world examples/work experience. The programme has been designed in the context of current trends within the tourism industry which is dictating the need for more international professional skills to create distinctive global graduates. Issues and challenges facing international tourism are both complex and interrelated and the programme will seek to provide an understanding into political, socio-cultural, economic and environmental influences which impact upon the development of this sector. Contemporary Global Tourism is characterised increasingly by crisis, cultural convergence and conflict which is challenging established methodologies to manage destinations. Learners will be encouraged to think and reflect upon such issues to become more realistic visionaries of the tourism phenomenon.

The programme aims to develop learners’ ability to engage with management issues within a tourism and events context and to have an understanding of the nature of national and international markets. The modules proposed for this programme seek to support the government’s Tourism to 2025 strategy (2015). In general, the programme is designed to develop learners analytical, research, information technology, interpersonal, cross cultural communication, and team work skills as well as the skills of managing, ICT, communication, numeracy, problem solving, time management, ethical reasoning, critical appraisal, self-management and leadership. Learner progression through the programme will ensure that they become increasingly self-confident and capable of managing their own learning experiences. Graduates will have developed self-confidence and ability to work in diverse environments and communicate at a variety of levels in order to prepare them for work within the Travel and Tourism industries.

Employability Skills are core to the programme from induction to graduation. The programme focuses on developing the industry skills vital for success in the sector in order to develop an employability tool kit to prepare learners for success. The International Tourism Management learners will gain cutting-edge global guest service and hospitality skills, as well as the opportunity to develop their International skills related to the sector through practical modules, links with employer organisations and field trips. Field study work and research are integrated into the programme from year 1 upwards in order to bring the learning alive for learners and create real life scenarios for academic analysis. These strategies are further developed through the subject at year 2 and year 3 with integrated field studies, conferences and applied studies.

Speaking on The Future Potential of Irish Tourism at the Irish Hotels Federation Conference in Killarney (on 01 March 2016), Fáilte Ireland CEO Shaun Quinn advised members that:

"Tomorrow’s tourists will be driven by a desire ‘to experience’ life, increasingly defining themselves by ‘what they do’ rather than ‘what they own’. In travel, the prize will be lasting memories – for self-fulfilment, for sharing with others or to brag about. ……. that stir the emotions to create lasting memories and encourage repeat visits or third party recommendations. Increasingly, also, technology plays a great part in how travellers choose, experience and recommend destinations."

BA (Hons) in International Tourism Management degree aims and objectives:

This programme aims to guide learners to work with self-direction and originality, enabling them to effectively contribute to the travel, tourism and leisure industry. The programme aims to produce graduates who are global citizens and who approach their personal and professional lives from a sustainable perspective, developing learners’ managerial and intellectual skills including critical reasoning, analysis, creativity and reflection. The programme also aims to produce graduates who can demonstrate an in-depth knowledge and appreciation of the travel, tourism and leisure industry.

On completion of this programme, learners should be able to:

  • Demonstrate detailed knowledge and systematic understanding of facts, concepts, principles and theories relevant to the international travel and tourism industry.
  • Select and deploy accurately established methodologies, techniques, and tools relevant to the analysis and evaluation of organisations, environments and management.
  • Demonstrate a systematic understanding of current and emerging pervasive themes relevant to the events industry, which may include business innovation, creativity and enterprise, sustainability, globalisation corporate social responsibility, knowledge and risk management.
  • Demonstrate detailed knowledge and systematic understanding of the characteristics and concepts of markets and marketing techniques and the importance of a customer-oriented approach associated with international travel and tourism.
  • Evaluate and apply employment relevant concepts associated with the operational and strategic management of financial, human and physical resources of international travel and tourism organisations.
  • Perform effectively through development and enhancement of core service and professional competencies as required within the international travel and tourism sector.
  • Work within a tourism and travel team and be able to recognise and utilise individual contributions in group situations, using interpersonal skills to appropriately manage group projects.
  • Demonstrate self-awareness and confidence in skills transferable to the international travel and tourism workplace.
  • Demonstrate reflection, self awareness and self management in planning and managing their own learning and lifelong continuous development.

Career Prospects for the BA (Hons) in International Tourism Management Degree Course

According to the Fáilte Ireland Annual Review and Forecast (2016), critically, with respect to jobs, two in five (41%) respondents plan to increase the number of people they employ in the next two to three years - including four in five (79%) hotels. About half of the tourism businesses surveyed (48%) expect to employ up to five additional people, 17% will take on 5 to 10 people and 14% of responding hotels will be looking to take up at least ten more members of staff.   Examples of Industry Sectors Graduates will be equipped to move into include Airline/Airport Management, Destination Management, Guest Services, Hotel Management, Tour Operators, Resort Management, Tour Guides, Tourism and Travel Marketing, Attraction or Cultural and Heritage Management, Food and Beverage, Tourist Officers. 

All subjects studied on the programme are designed to focus on developing the learner’s employability skills. For example, through the Academic and Professional Skills Development and Research Methods modules learners will gain and develop transferable employability skills directly related to travel and tourism. At year 3 the focus of the programme will shift from studying theory and its application in the workplace towards strategic management issues and critical thinking. Learners by this stage will already have gained skills to enhance their employability and so modules will become strategically focused to prepare them to become future managers within their chosen industry sector.

Entry Requirements and Application Process

  • A minimum of two C3s in higher-level subjects and four D3 in ordinary-levels subjects in the Leaving Certificate, including English and maths, are required.
  • Mature students (aged 23 and above on the 1st of January on the year of admission) who do not meet the minimum academic entry requirement may also apply and will be assessed on the basis of age, work experience and any other training or development programmes completed. 
  • An IELTS score of 6.0 or equivalent is required for non-native English speakers.

Through IBAT College's RPL policy, prospective students may be eligible for advanced entry onto this degree course. Any RPL application should be made directly to the College


Year 1  Year 2
  • Academic and Professional Skills Development
  • Principles of Managing Organisations
  • Leisure Marketing
  • Hospitality and Guest Services Management
  • The Global Tourism Village
  • The Events Industry
  • Management in Practice
  • Research Methods
  • International Travel Operations Management
  • Inter Cultural Communication
  • Events Design and Delivery
  • Sustainable Tourism and Hospitality Management
Year 3  
  • Global Destination Management
  • International Sports Events Management
  • Strategic Travel and Tourism Management
  • Culture and Heritage Tourism Management
  • Dissertation






uwtsd This programme is accredited by University of Wales Trinity Saint David.



Duration of the BA (Hons) in International Tourism Management course

3 years full-time

What do I get for my fee?

I would like to apply. What should I do?

Direct application can be made via our website using the Apply Online option above.  Alternatively, please feel free to contact one of our admissions specialists for business and management courses on 01 807 5055 to set up a meeting to discuss the course further. You can also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please feel free to visit the college anytime and our course content experts will be more than willing to discuss any queries you may have. We look forward to seeing you.


Learner Protection for this programme is provided by O'Driscoll O'Neill and underwritten by Hiscox Insurance Company Limited. The learner protection insurance policy is governed by section 65(4)(b) of the Qualifications and Quality Assurance (Education and Training) Act 2012. For further information please refer to 1.1.7 at this link


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Tourism Lecturer Profiles

  • Brenda Muldowney - International Tourism Management Lecturer

    Brenda started her career working in the areas of Public Relations and Marketing in various companies including Dublin Bus, CIE/Light Rail Project, Accenture and SEAI. Since 1998 Brenda has lectured in the areas of Public Relations, Events, Tourism and Marketing. Brenda’s qualifications include a BA in English and History, a Higher Diploma in Education, a BA in Marketing and a MA in Public Relations.

    Brenda MuldowneyInternational Tourism Management Lecturer
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