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Professional Diploma in Social Media Marketing - in partnership with the Digital Marketing Institute

Duration: 10 weeks part-time, one evening per week 6.30pm-9.30pm

Location: Wellington Quay Only

Start Date: 13th June 2017

Days: Tuesday

Ref Code: DMIPDSMM1P

Accredited By: DMI

Fee: €1,650


More Info:

Flexible tuition fee payments options are available.

Social Media has grown to become one of the primary communication channels for many companies. With the Professional Diploma in Social Media Marketing, you will learn how to create and implement social strategies with leading industry experts. We work with digital industry experts to design and develop education courses that define the digital skills and capabilities required of all professionals. Our certifications deliver best current practice, theory and applied skills in digital, and are recognised and respected across the industry.

Professional Diploma in Social Media Marketing Course Overview

Meet and exceed your social media marketing goals through the application of the latest methods, techniques and tools, which will help improve your social media marketing goals and your brand building efforts. Learn how to reach and build relationships with your ideal target audience on the most powerful social media platforms, including Facebook, Twitter, LinkedIn and YouTube. Get to grips with the tactics needed to create, run and measure a customer-centric social media strategy. The accredited, industry-recognised syllabus is taught by well-known Social Media Marketing Experts currently working in the field. Your learning will, therefore, be shaped by their practical knowledge, experience and real life social media case studies. Learn from their successes and mistakes to help you craft your own successful social media career path.

Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks, giving you a practical knowledge of how to create the best practice paid and organic social media campaigns yourself. The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in social media marketing. As well as producing innovative and creative social media strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.

Course Modules

The Professional Diploma in Social Media Marketing focuses on the planning, implementation and measurement of your social media strategy. There are ten modules in the course:

  • Introduction to Social Media Marketing
  • Content Creation
  • Content Outreach
  • Facebook
  • Twitter
  • Linkedin
  • Google+
  • YouTube
  • Future Trends
  • Social Media Strategy and Planning

What are my Career Prospects with the part-time Diploma in Social Media Marketing?

The Professional Diploma in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. This diploma is suitable for any level of skill or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.

Am I eligible for the Diploma in Social Media Marketing in partnership with the Digital Marketing Institute?

There is no academic requirement for entry, however all applicants should demonstrate an interest in and an aptitude for digital marketing.

Digital Marketing Institute logo

Who accredits the Diploma in Search Marketing?

The Digital Marketing Institute of the global certification for digital marketing and selling and has created the world's most widely taught, globally recognised and industry accredited digital marketing and selling syllabi. The course is the only one of it's kind designed and taught by industry experts and validated by the world's leading and most influential brands.

How long is this Social Media Course?

This Professional Diploma in Social Media Marketing course will take place over 10 weeks,  part time, one evening per week from 6.15pm-9.30pm

How is the course assessed?

Certification is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the programme. The 3 hour exam consists of a range of question formats including multiple choice and hot spot questions. There are no text based/written answers. We partner with the Pearson Vue global network of test centres to deliver our exams in a quality examination environment. Pearson Vue have over 5,200 test centres in 180 countries making the Digital Marketing Institute exams internationally accessible. Your examination fee (approximately €180) is payable directly by you to the centre when you book your examination. In order to be awarded the DMI accredited Diploma students will be required to successfully complete the examination within 3 months of course completion.

What are the course fees?

The Professional Diploma in Social Media Marketing course fees are €1,650 (+ examination fee as stated above)

What do I get for my fee?

I would like to apply. What should I do?

Direct application can be made via our website using the Apply Online option above. Alternatively, please feel free to contact Richard O'Brien in the IBAT College Dublin Admissions Office on 01 807 5055 to set up a meeting or to discuss the course further. You can also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please feel free to visit the college anytime and our course content experts will be more than willing to discuss any queries you may have. We look forward to seeing you.

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