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Diploma in Tourism and Leisure Marketing

Duration: 11 weeks part-time, one evening per week, 6.30-9.30pm

Location: Wellington Quay Only

Start Date: Spring 2018

Days: Tuesday


Accredited By: IBAT

Fee: €1395

More Info:

Flexible tuition fee payment options are available.

Diploma in Tourism and Leisure Marketing Course Overview

The tourism and leisure industry is of growing importance to the Irish economy and is developing globally, providing increased opportunities for employment and career development in a vibrant and rapidly expanding global industry. The challenges the industry faces to sustain this growth are changing rapidly due to globalisation, increased travel opportunities and continuous innovation in technology. These changes provide both challenges and opportunities for tourism providers and government tourist agencies seeking to understand and meet the changing needs of customers in this sector. This diploma is designed to assist students in understanding how to meet these industry needs and providing the knowledge base and skills needed to those who are beginning a career in the tourism industry or who may wish to seek employment in that sector.

Students will be introduced to the evolving nature of the tourism industry in Ireland, and the key roles of both internal and external stakeholders will be examined. The impact of the external environment on the tourism and leisure sectors, for example the effects of the Brexit decision on UK tourists intentions, will be examined from both a practical and pedagogical bases. The learner will be introduced to a broad range of marketing concepts, particularly relevant to the tourism and leisure sectors. Specific areas covered on the course will be services marketing, customer loyalty programmes, sustainable marketing and the relatively new area of leisure marketing. The course also covers the area of international tourism and the role of multi-cultural communications in devising suitable international marketing strategies.


  • Introducing leisure and tourism marketing

  • The impact of the external environment

  • The role of the marketing mix, particular focus on the role of services marketing strategies

  • Digital marketing in the leisure and tourism sectors

  • Understanding the demands of the customer through marketing research

  • Relationship marketing – getting the customer to return on a regular basis

  • Introducing new concepts such as culture and heritage tourism

  • Sustainable marketing

  • International tourism and the importance of marketing communications.

What are my Career Prospects with the Diploma in Tourism and Leisure Marketing Course?

This course has been designed to be of interest to participants who are looking for knowledge of the broad areas of tourism and leisure marketing. It is also designed to be of interest to participants who wish to further develop their knowledge around the marketing function with particular emphasis being placed on current and emerging concepts in this area, such as Sustainable Marketing.

How long is the course?

The Diploma in Tourism and Leisure Marketing runs over 11 weeks (part-time), one evening per week from 6.30-9.30pm  


To be awarded the Diploma in Tourism and Leisure Marketing participants will be required to successfully complete a written assignment on leisure marketing and an end-of term in-class test.

What are the Diploma in Tourism and Leisure Marketing course fees?

The course fee is €1395

What do I get for my fee?

I would like to apply. What should I do?

Direct application can be made using the Apply Online option above. 

Alternatively, please feel free to contact the Admissions Office on 01 807 5055 to set up a meeting to discuss the course further. You can also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please feel free to visit the college anytime and our course content experts will be more than willing to discuss any queries you may have. We look forward to seeing you.


Lecturer Profiles

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Tourism Lecturer Profiles

  • Brenda Muldowney - International Tourism Management Lecturer

    Brenda started her career working in the areas of Public Relations and Marketing in various companies including Dublin Bus, CIE/Light Rail Project, Accenture and SEAI. Since 1998 Brenda has lectured in the areas of Public Relations, Events, Tourism and Marketing. Brenda’s qualifications include a BA in English and History, a Higher Diploma in Education, a BA in Marketing and a MA in Public Relations.

    Brenda MuldowneyInternational Tourism Management Lecturer
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Business and Management Lecturer Profiles

  • Jackie Kennedy

    Jackie is a senior lecturer in Human Resource Management studies and teaches a range of topics in Strategic Human Resource Management and Development, Management, Leadership and Communications. She has extensive lecturing experience at Masters, post graduate, undergraduate and professional levels in private and state educational institutions in Ireland and Asia. Jackie holds an MA in Strategic Human Resource Management and a Post Graduate Diploma in Learning and Teaching. She is a member of the UK and Irish Chartered Institute of Personnel and Development, and of the American Society of Human Resource Management. Jackie has over 20 years’ experience of HRM Reward and Performance Management in the Financial Services industry in both senior management and consultant roles. She combines her extensive range in industry experience and practice with her strong academic achievements to provide an insightful, enjoyable and valuable learning experience for students.

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