Diploma in Tourism and Leisure Marketing Course Overview
The tourism and leisure industry is of growing importance to the Irish economy and is developing globally, providing increased opportunities for employment and career development in a vibrant and rapidly expanding global industry. The challenges the industry faces to sustain this growth are changing rapidly due to globalisation, increased travel opportunities and continuous innovation in technology. These changes provide both challenges and opportunities for tourism providers and government tourist agencies seeking to understand and meet the changing needs of customers in this sector. This diploma is designed to assist students in understanding how to meet these industry needs and providing the knowledge base and skills needed to those who are beginning a career in the tourism industry or who may wish to seek employment in that sector.
Students will be introduced to the evolving nature of the tourism industry in Ireland, and the key roles of both internal and external stakeholders will be examined. The impact of the external environment on the tourism and leisure sectors, for example the effects of the Brexit decision on UK tourists intentions, will be examined from both a practical and pedagogical bases. The learner will be introduced to a broad range of marketing concepts, particularly relevant to the tourism and leisure sectors. Specific areas covered on the course will be services marketing, customer loyalty programmes, sustainable marketing and the relatively new area of leisure marketing. The course also covers the area of international tourism and the role of multi-cultural communications in devising suitable international marketing strategies.
What are my Career Prospects with the Diploma in Tourism and Leisure Marketing Course?
This course has been designed to be of interest to participants who are looking for knowledge of the broad areas of tourism and leisure marketing. It is also designed to be of interest to participants who wish to further develop their knowledge around the marketing function with particular emphasis being placed on current and emerging concepts in this area, such as Sustainable Marketing.
How long is the course?
The Diploma in Tourism and Leisure Marketing runs over 11 weeks (part-time), one evening per week from 6.30-9.30pm
To be awarded the Diploma in Tourism and Leisure Marketing participants will be required to successfully complete a written assignment on leisure marketing and an end-of term in-class test.
What are the Diploma in Tourism and Leisure Marketing course fees?
The course fee is €1395
What do I get for my fee?
- Full set of bound notes
- Access to your online student portal (view student portal site)
- Content Expert Lecturer
- Excellent college learning and information facilities (view college photos)
I would like to apply. What should I do?
Direct application can be made using the Apply Online option above.