(6.30pm-9.30pm)
This course is starting in September 2023
Why Professional Digital Marketing
- Global social meda research from Smart Insights says that the number of internet users worldwide in 2019 is 4.388 billion, up 9.1% year-on-year. The number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year. The number of mobile phone users in 2019 is 5.112 billion, up 2% year-on-year.
- The average internet user spends 6.5 hours online every day (Hootsuite, 2019)
- 72% of people will watch a video to obtain product information rather than read this information in text format, if given a choice between video and text (HubSpot, 2018).
- In Q1 of 2019, phones passed the halfway mark, accounting for more than half of all organic search visits (Merkle, Digital Marketing Report, 2019), a statistic that is expected to grow.
- Total digital ad spend in Ireland has surged to €574m, up 17% in 2018, according to the latest Internet Advertising Bureau (IAB) and PwC Online Ad Spend report.
According to Alvomedia, by 2020 it is estimated that there will be 150,000 jobs in the digital marketing industry in Ireland alone.
Choosing the most appropriate channels, and creating effective content are key to the success of your company’s digital marketing strategy. Implementation of a clear Digital Marketing strategy is essential when it comes to engaging and converting leads to customers.
Whether you're a complete beginner, business owner or marketing professional looking to upskill, this course will help you with customer conversions and much more, considerably adding to your digital marketing skills set. Notable components are mobile marketing, social media marketing, Email marketing, PPC marketing and SEO.
Collaboration and idea sharing with your class mates will allow you to form a lasting network of digital peers with your classmates and lecturers.
This programme is suitable for you if you are
- responsible for developing or implementing an organisation’s online strategy;
- a professional who need to understand digital marketing or get more out of your digital channel;
- a marketer who want to fast-track your career or improve your position in the marketplace;
- a small business owner who needs to maximise online channels for growing your business; or
- a student who wants to up-skill in the field of digital marketing.
The Digital Marketing Institute is the global certification standard for Digital Marketing and Selling.
Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional and gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities.
54% of marketing, media & advertising agencies plan to increase their staff numbers, according to IAPI Census 2018.
Course Overview
This digital marketing course is suitable for anyone responsible for developing or implementing an organisation’s online strategy; Professionals who need to understand Digital Marketing or get more out of their Digital channel, marketers who want to fast-track their career or improve their position in the marketplace, small business owners who need to maximise online channels for growing their business and students who want to upskill in Digital Marketing. Collaboration and idea sharing with your class mates will allow you to form a lasting network of digital peers with your classmates and lecturers.
Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital marketing. Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.
What you will Learn
This professional diploma will help you gain a clear understanding of the value of digital marketing and why it is a vital component of your overall marketing strategy. It will enable you to plan, create and effectively manage search, social media, mobile and email marketing campaigns, integrate your digital marketing plans into your overall marketing strategy and drive new visitor traffic to your website while improving online conversion rates.
You will understand how digital marketing can help you grow your business, domestically and internationally as well as identify various online applications and resources that can help build effective and profitable websites. You will also be able measure and analyse the visitor traffic to your website to continuously develop and improve your digital marketing efforts.
It will enable you to plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns, integrate your Digital Marketing plans into your overall marketing strategy and drive new visitor traffic to your website while improving online conversion rates. You will understand how Digital Marketing can help you grow your business, domestically and internationally as well as identify various online applications and resources that can help build effective and profitable websites. You will also be able measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.The classroom based taught programme is delivered via live demonstrations and workshops to help bring the syllabus to life. Group discussions and practical examples enhance your learning of the topics and modules.
At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business. The Professional Diploma in Digital Marketing will help you gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy.
What is a Professional Diploma?
An IBAT Professional Diploma is a focused, short duration practical course that consolidates, upskills and/or reskills learners in a professional area. They are stand-alone qualifications that do not lead to an award on the National Framework of Qualifications (NFQ).
Course Content
The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. At the end of the programme, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.
MODULE 1: Introduction to Digital Marketing
Kickstart an exciting, dynamic career with our Professional Diploma in Digital Marketing. Our Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you.
MODULE 2: Content Marketing
Develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
MODULE 3: Social Media Marketing
The Social Media Marketing module enables you to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives.
MODULE 4: Search Engine Optimization
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.
MODULE 5: Paid Search and Google Ads
The Paid Search module will help you understand the fundamentals of paid search, how it differs from organic and the key benefits of both.
MODULE 6: Display & Video Advertising
Learn about the fundamental concepts of display and video advertising, how to create a YouTube channel, manage video content and identify ad formats available for the Google Display Network and YouTube.
MODULE 7: Email Marketing
The Email Marketing module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns.
MODULE 8: Website Optimization
Learn how to build and publish a well-designed, high-performance optimized website that is aligned to your business goals.
MODULE 9: Analytics and Google Analytics
You will be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences.
MODULE 10: Digital Marketing Strategy
Design complex, long-term digital marketing strategies that service marketing and commercial objectives.
Assessment
The Professional Diploma in Digital Marketing is assessed by one three-hour exam; administered by the Digital Marketing Institute's computer-based testing partner, Pearson Vue, via its global network of test centres. Your examination fee (approximately €180) is payable directly by you to the centre when you book your examination. In order to be awarded the Digital Marketing Institute's Diploma in Digital Marketing, students will be required to successfully complete the examination within 3 months of course completion.
Become a Certified Digital Marketing Professional
Digital start-ups, SMEs & large multinational companies are all looking to grow their marketing presence to gain competitive advantage. More traditional sectors such as FMCG, financial services and pharmaceuticals are also seeking out skilled candidates. As a result, there is huge demand for expert marketing talent across the board, which doesn’t see any sign of declining in 2018.
Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a digital professional.
The Digital Marketing Institute work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.
There certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.
Sample roles which you may be eligible for within the industry include:
- Advertising Account Manager
- Affiliate Marketing Manager
- Channel Marketing Manager
- Digital Account Manager
- Digital Content
- Email Marketing Specialist
- Executive Communications
- Junior Marketing Manager
- Marketing Campaign
- Marketing Communications Manager/Specialist
- Marketing Officer
- Online Marketing Executive
- Senior Marketing Executive
Entry Requirements
There is no academic requirement for entry, however all applicants should demonstrate an interest in and an aptitude for digital marketing.
How to Apply
Don’t miss out because you’re unsure.
You can contact or apply to us directly using the the "Contact Us" or "Apply Online" options below or at the top of the page, this will reserve your place and also give us the key details to start your application, a member of our admissions team will then contact you with further details, or alternatively you can simply "Ask us a Question" using the form below.
You can also "Book a One-to-One" with one of our course specialists who will provide you with additional guidance on your application, you can set up a meeting by:
- Calling us at: +353 1 8075 055
- Email us at: This email address is being protected from spambots. You need JavaScript enabled to view it.
We also have flexible payment plans, please contact us to discuss your options or visit the college anytime and our course specialists will be more than willing to discuss any queries you may have.
We look forward to meeting you.
Module Overview
Become a Certified Digital Marketing Professional
Lecturer profiles
Joe Wilde is an experienced marketer with over 17 years industry experience. Joe has extensive experience in Digital Marketing, Education and Business Development. He currently works in thess areas as a consultant, trainer and mentor, and has worked across a broad spectrum of organisations implementing digital marketing, communications and brand development campaigns for SMEs, educational institutions and major brands including, Diageo, Heineken, GSK & Unilever.
He is founder and CEO of Mac Digital and works with a number of organisations including; Department of Business, Enterprise and Innovation, Shannon Heritage, and Glasnevin Cemetery Museum.
Joe has experience teaching at first, second & third level. He lectures students in Digital Marketing, Marketing, and Business Development & Innovation courses at both undergraduate degree & Masters level. He is an adjunct professor at both Trinity College Dublin (TCD) and National College of Ireland (NCI).
Joe holds a B.Comm (University College Dublin), a Master's of Marketing Practice from Smurfit Business School (UCD), and a HDip in Education from the National University of Ireland, Maynooth (NUIM).
With more than 7 years' experience in the print and broadcasting industry and 4 years' experience in creating strategic content marketing for brands, Hannah-Louise combines a deep understanding of storytelling, strategic communications and digital media to deliver high-quality solutions for clients.
She is passionate about the craft of story-telling and has a strong belief in engaging with new platforms, immersive technologies and insightful partners to deliver stories, experiences and content that audiences want to consume.
His educational IT books have sold over 100,000 copies in five languages, and earned multiple five-star Amazon reviews from trainers and students alike.
An experienced lecturer who brings debate, discussion and drive to the classroom and teaches in the space where I.T. meets Business, Dermot has 13 years of experience as an analyst in many different Treasury functions (Finance, Risk and IT) within Allied Irish Bank.
Specialities include:
Lecturing | IT | Training | Public Speaking | Presenting | Peer Learning | Change Management | Project Management | Programme Management | Web Content | Web Design | ITIL | SDLC | Analysis | eBusiness | Systems Management | Information Systems | Emerging Technologies | Innovation | Digital Technologies | Business Analysis | Cloud Computing | Presenting to Camera | Blended Learning | eLearning | Content Development | Content Delivery | Classroom Learning
