Digital Marketing Courses Dublin | Digital Marketing Institute and IBAT College Dublin, Ireland

(DMI) Professional Diploma in Digital Marketing

Duration:
10 weeks part-time, one evening per week 6.30-9.30pm
Start Date:
28th February 2019
Days:
Thursday
Accredited By:
DMI
Reference Code:
DMIPDDM1P
Price:
€1,895

Why Professional Digital Marketing

Collaboration and idea sharing with your class mates will allow you to form a lasting network of digital peers with your classmates and lecturers.

According to the Digital Marketing Magazine ‘the average person has five social media accounts, checks their phone 150 times a day, and spends an hour and forty minutes every day scrolling down their various newsfeeds’.

  • 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)
  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)

These statistics mean that choosing the most appropriate media, and creating effective content, is key to the success of your company’s digital marketing strategy and promotion. A clear Digital Marketing strategy is essential when it comes to engaging and converting leads to customers.

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing course is perfect for you.

The Professional Diploma in Digital Marketing can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

This programme is suitable for you if you are

  • responsible for developing or implementing an organisation’s online strategy;
  • a professional who need to understand digital marketing or get more out of your digital channel;
  • a marketer who want to fast-track your career or improve your position in the marketplace;
  • a small business owner who needs to maximise online channels for growing your business; or
  • a student who wants to up-skill in the field of digital marketing.



JPG DigitalMI Logo DefaultThe Digital Marketing Institute is the global certification standard for Digital Marketing and Selling.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional and gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities.

 

 

Course Overview

This digital marketing course is suitable for anyone responsible for developing or implementing an organisation’s online strategy; Professionals who need to understand Digital Marketing or get more out of their Digital channel, marketers who want to fast-track their career or improve their position in the marketplace, small business owners who need to maximise online channels for growing their business and students who want to upskill in Digital Marketing. Collaboration and idea sharing with your class mates will allow you to form a lasting network of digital peers with your classmates and lecturers.

Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital marketing. Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

What you will Learn

This professional diploma will help you gain a clear understanding of the value of digital marketing and why it is a vital component of your overall marketing strategy. It will enable you to plan, create and effectively manage search, social media, mobile and email marketing campaigns, integrate your digital marketing plans into your overall marketing strategy and drive new visitor traffic to your website while improving online conversion rates. You will understand how digital marketing can help you grow your business, domestically and internationally as well as identify various online applications and resources that can help build effective and profitable websites. You will also be able measure and analyse the visitor traffic to your website to continuously develop and improve your digital marketing efforts.

It will enable you to plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns, integrate your Digital Marketing plans into your overall marketing strategy and drive new visitor traffic to your website while improving online conversion rates. You will understand how Digital Marketing can help you grow your business, domestically and internationally as well as identify various online applications and resources that can help build effective and profitable websites. You will also be able measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.The classroom based taught programme is delivered via live demonstrations and workshops to help bring the syllabus to life. Group discussions and practical examples enhance your learning of the topics and modules.

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business. The Professional Diploma in Digital Marketing will help you gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy.



Course Content

The Digital Marketing Institute’s (DMI’s) panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. At the end of the programme, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

MODULE 1: Digital Marketing Foundations

Kickstart an exciting, dynamic career with our Professional Diploma in Digital Marketing. Our Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you.

MODULE 2: Website Optimization
Learn how to build and publish a well-designed, high-performance optimized website that is aligned to your business goals.

MODULE 3: Content Marketing
Develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

MODULE 4: Social Media Marketing
The Social Media Marketing module enables you to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives.

MODULE 5: SEO
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

MODULE 6: Paid Search
The Paid Search module will help you understand the fundamentals of paid search, how it differs from organic and the key benefits of both.

MODULE 7: Display & Video Advertising
Learn about the fundamental concepts of display and video advertising, how to create a YouTube channel, manage video content and identify ad formats available for the Google Display Network and YouTube.

MODULE 8: Email Marketing
The Email Marketing module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns.


MODULE 9: Analytics
You will be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences.

MODULE 10: Digital Strategy
Design complex, long-term digital marketing strategies that service marketing and commercial objectives.

Assessment

The Professional Diploma in Digital Marketing is assessed by one three hour exam; administered by the DMI computer-based testing partner, Pearson Vue, via its global network of test centres. Your examination fee (approximately €180) is payable directly by you to the centre when you book your examination. In order to be awarded the DMI Diploma in Digital Marketing students will be required to successfully complete the examination within 3 months of course completion.

Why IBAT College?

Career Potential
Maximise your career potential as you remain working while obtaining a professionally relevant, career enhancing, qualification at the same time.

Excellent Lecturing Staff
Learn from friendly and highly qualified academic staff, with industry experience, in small class-sizes, and guest lecturers who are experts in their fields.

Student Experience
Being part of a culturally diverse student nationality mix at IBAT College Dublin, with learners from over 30 different countries, gives you the opportunity to learn culturally different working methods first-hand, and the fundamentals to succeed in a globally connected network once you graduate.

City Centre Location
With our campus located in Dublin city centre, in Temple Bar, you are close to all major transport hubs making it easy to attend classes in between work and home.

Programme Material
Printed course notes are supplied for the first lecture. All subsequent notes are then av

Become a Certified Digital Marketing Professional


Digital start-ups, SMEs & large multinational companies are all looking to grow their marketing presence to gain competitive advantage. More traditional sectors such as FMCG, financial services and pharmaceuticals are also seeking out skilled candidates. As a result, there is huge demand for expert marketing talent across the board, which doesn’t see any sign of declining in 2018
.

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a digital professional.

The Digital Marketing Institute work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

There certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

Sample roles which you may be eligible for within the industry include:

  • Advertising Account Manager
  • Affiliate Marketing Manager
  • Channel Marketing Manager
  • Digital Account Manager
  • Digital Content
  • Email Marketing Specialist
  • Executive Communications
  • Junior Marketing Manager
  • Marketing Campaign
  • Marketing Communications Manager/Specialist
  • Marketing Officer
  • Online Marketing Executive
  • Senior Marketing Executive

Entry Requirements

There is no academic requirement for entry, however all applicants should demonstrate an interest in and an aptitude for digital marketing.

How to Apply

Don’t miss out because you’re unsure.

You can contact or apply to us directly using the the "Contact Us" or "Apply Online" options below or at the top of the page, this will reserve your place and also give us the key details to start your application, a member of our admissions team will then contact you with further details, or alternatively you can simply "Ask us a Question" using the form below.

You can also "Book a One-to-One" with one of our course specialists who will provide you with additional guidance on your application, you can set up a meeting by:

  • Calling us at:  +353 1 8075 055 
  • Email us at:  This email address is being protected from spambots. You need JavaScript enabled to view it. 

We also have flexible payment plans, please contact us to discuss your options or visit the college anytime and our course specialists will be more than willing to discuss any queries you may have.

We look forward to meeting you.

Module Overview

Become a Certified Digital Marketing Professional

Whether you're a complete beginner, business owner or marketing professional looking to upskill, and wish your qualifications to be certified globally, this digital marketing course is perfect for you.

Test your digital skills with this quick diagnostic tool:

E-book 'Why Traditional Marketers Need to Upgrade to Digital'

Apply now to reserve your place.

Contact us and one of our course specialists will be able to speak to you one-on-one about your needs by phone, email or in person.

Question? Ask us.

Discuss your needs with one of our course specialists.

Student Benefits

Discover the additional support services and facilities we have to help you thrive; from IT Labs, a Career Service, Networking Evenings and more..

Part-time Courses

IBAT offer a range of part time courses in the areas of Business, Management, Marketing, Finance and ICT.

Take the first step

Contact us and one of our course specialists will be able to speak to you one-on-one about your needs by phone, email or in person.