Professional Diploma in Pharmacy Retail Management

Begin your Journey to Success in Retail Training.

11 weeks, one evening per week,
Start Date:
September 2024
Reference Code:
Normal Price:

This course is starting in September 2024. Book Now!

Book Now to reserve your place!

Why Sales and Marketing

Combine sales and marketing to ensure you have a diverse skills portfolio that can help you succeed in multiple roles.

The sales and marketing course is ideal for those with an interest in either sales or marketing who want to expand their skills across disciplines.

This course is perfect for those who:

  • Are interested in developing their sales and/or marketing knowledge.
  • Want to develop sales and marketing skills consistent with the current principles and practices.
  • Want to formalise their sales and marketing skills with best in practice and improve their career and job prospects.
  • Want to bring best in class marketing principles to their business to ensure optimum success.
  • Want to differentiate their company in their ability to manage sales, marketing and communications simultaneously.
  • Want to gain the skills to structure, formalise and implement sales and marketing campaigns.

According to Customer Service Excellence Ireland, in 2021, 78 percent of Irish firms agree that customer service and sales are the most in-demand talents. According to Talentpool, sales training demand in Ireland increased from less than one out of every 100 participants in 2019 to 16 percent in 2020.

Course Overview

This sales and marketing course has been developed to meet the needs of working professionals, managers and supervisory staff, from various non-marketing and sales backgrounds, who may wish to develop skills and techniques to effectively function within the areas of sales and/or marketing.

Undertaking this programme will facilitate you to strengthen the relationship between sales and marketing departments within your company. If you are working within the industry, it will facilitate you to support your company to gain more value from the sales environment, to extend its online business presence and improve relevant communications.

On completion of this course you will be able to understand the principles and practices of effective sales and marketing, be able to develop a corporate brand, and present sales and marketing pitches with greater authority.

"It’s not about having the right opportunities. It’s about handling the opportunities right." 
Mark Hunter

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter F. Drucker

Course Content

This sales and marketing course has been developed to meet the needs of working professionals, managers and supervisory staff, from various non-marketing and sales backgrounds, who may wish to develop skills and techniques to effectively function within the areas of sales and/or marketing.


  • The Essentials of Sales and Marketing
  • Services Marketing
  • Marketing Communications
  • Digital Marketing
  • Development & Role of Selling in Marketing
  • The Sales Environment
  • Sales Responsibilities & Preparation
  • Sales Management Organisation & Control


The Diploma in Sales and Marketing course will be assessed through a project (by continuous assessment), which may include development of a sales and marketing portfolio for a new or existing product/product range. The relevance of a real life marketing and sales challenge will form the basis of the project.

What is a Professional Diploma?

An IBAT Professional Diploma is a focused, short duration practical course that consolidates, upskills and/or reskills learners in a professional area. They are stand-alone qualifications  that do not lead to an award on the National Framework of Qualifications (NFQ).

Lecturer Profile

Stephen Murray
Stephen Murray/ Lecturer Diploma in Sales and Marketing /
Stephen has worked in numerous roles in areas such as sales management, marketing and key account management. He is constantly to up-skilling in other areas such as Project Management and developing best practice in Marketing/ Projects for clients. When he is not consulting on new projects, marketing projects, or funding for start-ups, he spends his time training and lecturing on marketing and sales programmes within Higher Education.

Career Opportunities

On completion of this sales and marketing course there are excellent career opportunities for individuals with strong creative, analytical and interpersonal skills who can demonstrate their ability to develop, communicate and implement sales and marketing campaigns.

Some roles which may be of interest to you on completion of this programme include:

  • (Assistant) Director/Head of Sales and Marketing
  • Digital Marketing & Sales Executive
  • Marketing Content Co-ordinator
  • Sales Administrator/Executive/Manager
  • Sales and Marketing Manager
  • Sales and Marketing Support executive
  • Sales/Business Development Executive
  • (Technical) Sales Representative

According to SOLAS, overall employment in sales, marketing, and customer service occupations increased by 14,200 between 2015 and 2020.

Did you know wholesale and retail commerce, accommodation and food, and manufacturing are the top three industries in which salespeople are employed in Ireland?


I have acquired more knowledge and experience on sales.  I apply daily these techniques in my job.  I am more confident about how to sell our products and dealing with suppliers/clients.

The course was focused on practical aspects of sales & marketing and it was useful to study it in the context of our jobs and real situations.

Elisa Munaro Diploma in Sales and Marketing Graduate

Entry Requirements

No prior academic qualification or professional experience in sales and/or marketing is required.
The programme is ideally suited if you are looking for additional sales and/or marketing expertise to support you in your current role, or are seeking to move into the area of sales and/or marketing.

How to Apply

Click on ‘Find out More’ or ‘Book Now’ to reserve your place or enquire more about this course.

You can also book a one to one with one of our course specialists by calling us at:  +353 1 8075 055  or emailing us at: This email address is being protected from spambots. You need JavaScript enabled to view it.

We also have flexible payment plans, please ‘Find out More’ or call us to discuss your options or visit the college anytime and our course specialists will be more than willing to discuss any queries you may have.

On-Campus vs Online

You can attend lectures Online or On Campus, offering maximum flexibility with your time and how you learn.

Online Study

  • No geographic restrictions. Study wherever you are in the world
  • Lower fees and reduced costs on accommodation, transport etc
  • Flexible schedule and self-paced learning
  • Ideal for working professionals
  • Opportunity to interact with learners across the globe
  • Live sessions with mentors to address any student questions or queries
  • Access to all recorded sessions

Student Benefits

Discover the additional support services and facilities we have to help you thrive; from IT Labs, a Career Service, Networking Evenings and more..

Part-time Courses

IBAT offer a range of part time courses in the areas of Business, Management, Marketing, Finance and ICT.

Take the first step

Contact us and one of our course specialists will be able to speak to you one-on-one about your needs by phone, email or in person.