1 evening per week, 6.30-9.30pm
This course is starting in June 2022.
- Why Digital Entrepreneurship?
- What will I learn?
- Course Structure and Content
- Pathway Options
- Entry Requirements
- How to Apply
Why Digital Entrepreneurship?
In today’s dynamic environment organisations and its managers need to strategically understand and leverage the benefits of adopting digital strategies as they operate in a digital world
Digital strategies enable an organisation to get the latest data and insights on consumer behaviours and helps them drive their business.
This standalone postgraduate module is ideal to study individually to gain specialist academic, professional and technical knowledge and skills in digital entreprenaurship. It also provides a flexible progression route where you can combine with other qualifications to complete an MBA.
Specifically, the aim of the course is:
- To be able to systematically deal with complex and ever-changing digital environment.
- To understand and critically evaluate the methods, techniques and technologies to rapidly build a new e-Business and grow an existing business digitally.
Learning Outcomes
Upon the successful completion of this course, the student should be able to:
- Critically evaluate the problems and new insights of building an e-Business.
- Demonstrate self-direction and originality in developing the complex task of launching a business in a digital environment
- Demonstrate a systematic, extensive and comparative knowledge and understanding of several advanced and emerging challenges of operating an existing business in a digital environment.
Course Structure
- 1 module, 12 weeks duration, one evening per week 6:30 to 9:30 pm with an induction event.
- Equivalent to level 9 on the Irish National Framework of Qualifications (Level 7 on the Framework for Higher Education Qualifications (FHEQ) UK.
- This Module is the credit equivalent of 10 ECTS (or 20 CATS), recognised internationally.
Indicative content
- Start-up Ideation
- Innovation and design thinking
- Digital Business Models for new and existing businesses
- Website optimisation
- Inbound Marketing
- SEM and SEO
- E-Commerce and mobile business
- Social Media management
- Growth Hacking
- Raising capital
Assessment
This module will be assessed by continuous assessment in the form of two practical assessments, 50% each, incorporating various assessment components, e.g. short presentation, report etc.
Pathway Options
- On its own: Equivalent to Level 9
- With 2 other modules: PG Certificate in Business Administration*
- With 5 other modules: PG Diploma in Business Administration* *
- The above + dissertation: MBA
* Under UWTSD Regulations you can only RPL 2/3 of the credits for a qualification.
If you complete 2 modules and wish to do another module then you must register for the Postgraduate Certificate in Business Administration.
** Under UWTSD Regulations you can only RPL 2/3 of the credits for a qualification.
If you have completed the Postgraduate Certificate in Business Administration and you complete one more module you will have completed 2/3 of the credits to allow RPL for the next qualification, the Postgraduate Diploma in Business Administration.
Now you must register for the Postgraduate Diploma in Business Administration in order to complete the 5th and 6th module.
This accredited module is worth 10 ECTS and can be used to build up towards an MBA.
Entry Requirements
This module has been designed for Continuing Professional Development in business administration and management.
- Applicants are expected to have appropriate experience in management or relevant employment. Alternatively graduates with at least second-class honours in an Honours degree (Level 8) can be admitted.
- For those who have not been educated through English, a demonstrated proficiency such as an IELTS score of 6.0, with at least a 5.5 in all components is required.
- Contact one of our admissions team who can guide you through the application process.
How to Apply
You can contact or apply to us directly using the the "Enquire Now" or "Apply Now" options at the top of the page, this will reserve your place and also give us the key details to start your application, a member of our admissions team will then contact you with further details, or alternatively you can simply "Ask us a Question" using the form below.
You can also "Book a One-to-One" with one of our course specialists who will provide you with additional guidance on your application, you can set up a meeting by:
- Calling us at: +353 1 2461526
- Email us at: This email address is being protected from spambots. You need JavaScript enabled to view it.
We also have flexible payment plans, please contact us to discuss your options or visit the college anytime and our course specialists will be more than willing to discuss any queries you may have.
We look forward to meeting you.
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Pathway Options
- On its own: Equivalent to Level 9
- With 2 other modules: Postgraduate Certificate in Business Administration*
- With 5 other modules: Postgraduate Diploma in Business Administration* *
- The above + dissertation: Masters in Business Administration