1 evening per week, 6.30-9.30pm
This course is starting in Sept 2020.
- Why Digital Entrepreneurship?
- What will I learn?
- Course Structure and Content
- Progression Opportunities
- Entry Requirements
- How to Apply
Why Digital Entrepreneurship?
In today’s dynamic environment organisations and its managers need to strategically understand and leverage the benefits of adopting digital strategies as they operate in a digital world
Digital strategies enable an organisation to get the latest data and insights on consumer behaviours and helps them drive their business.
This standalone postgraduate module is ideal to study individually to gain specialist academic, professional and technical knowledge and skills in digital entreprenaurship. It also provides a flexible progression route where you can combine with other qualifications to complete an MBA.
Specifically, the aim of the course is:
- To be able to systematically deal with complex and ever-changing digital environment.
- To understand and critically evaluate the methods, techniques and technologies to rapidly build a new e-Business and grow an existing business digitally.
Learning Outcomes
Upon the successful completion of this course, the student should be able to:
- Critically evaluate the problems and new insights of building an e-Business.
- Demonstrate self-direction and originality in developing the complex task of launching a business in a digital environment
- Demonstrate a systematic, extensive and comparative knowledge and understanding of several advanced and emerging challenges of operating an existing business in a digital environment.
Course Structure
- 1 module, 12 weeks duration, one evening per week 6:30 to 9:30 pm with an induction event.
- Equivalent to level 9 on the Irish National Framework of Qualifications (Level 7 on the Framework for Higher Education Qualifications (FHEQ) UK.
- This Module is the credit equivalent of 10 ECTS (or 20 CATS), recognised internationally.
Indicative content
- Start-up Ideation
- Innovation and design thinking
- Digital Business Models for new and existing businesses
- Website optimisation
- Inbound Marketing
- SEM and SEO
- E-Commerce and mobile business
- Social Media management
- Growth Hacking
- Raising capital
Assessment
This module will be assessed by continuous assessment in the form of two practical assessments, 50% each, incorporating various assessment components, e.g. short presentation, report etc.
Progression Opportunities
This accredited module is worth 10 ECTS and can be used to build up towards an MBA.
Students who successfully complete this module may either enrol directly onto the MBA - Masters of Business Administration programme where they will need to take a further 80 ECTS (5 modules and a dissertation) or take another module which can be used to progress to the MBA.
Entry Requirements
This module has been designed for Continuing Professional Development in business administration and management.
- Applicants are expected to have appropriate experience in management or relevant employment. Alternatively graduates with at least second-class honours in an Honours degree (Level 8) can be admitted.
- For those who have not been educated through English, a demonstrated proficiency such as an IELTS score of 6.0, with at least a 5.5 in all components is required.
- Contact one of our admissions team who can guide you through the application process.
How to Apply
You can contact or apply to us directly using the the "Enquire Now" or "Apply Now" options at the top of the page, this will reserve your place and also give us the key details to start your application, a member of our admissions team will then contact you with further details, or alternatively you can simply "Ask us a Question" using the form below.
You can also "Book a One-to-One" with one of our course specialists who will provide you with additional guidance on your application, you can set up a meeting by:
- Calling us at: +353 1 2461526
- Email us at: This email address is being protected from spambots. You need JavaScript enabled to view it.
We also have flexible payment plans, please contact us to discuss your options or visit the college anytime and our course specialists will be more than willing to discuss any queries you may have.
We look forward to meeting you.
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Study for an MBA your way. Build it one module at a time.
Your pathway towards a Masters in Business Administration.
Your path to leadership
If you are a high-potential graduate or a senior business professional, seeking to maximize your business and personal potential, an MBA will not only help you realise your ambitions but redefine them.