TSD Award
TSD Award

(UWTSD) Strategic Management

Master the technique of strategic thinking

12 Weeks,
1 evening per week, 6.30-9.30pm
Start Date:
September 2022
University of Wales Trinity Saint David
20 CATS at Level 7 (FHEQ) equivalent to 10 ECTS at Level 9 (NFQ)
Normal Price:

This course is starting in September 2021.

Enquire today to download our programme factsheet

Why Strategic Management?

To ensure the long-term success and sustainability of a business it needs to be managed strategically. Strategic management ensures that managers create clear, well-defined plans that will then be put in action to achieve its goals and to align its business activities.

Students on this course will develop their analytical, evaluation, communication, team and leadership skills in order to think and make decisions strategically.

This standalone postgraduate module is ideal to study individually to gain specialist academic, professional and technical knowledge and skills in strategic management. It also provides a flexible progression route where you can combine with other qualifications to complete an MBA.

Specifically, the aim of the course is:

  • To provide a comprehensive understanding of the issues and techniques of the strategic management process for organisations.
  • To provide insight into new perspectives and experiences of current strategic thinking which contribute to innovative decision making at all business levels for sustainable competitive advantage.

Learning Outcomes

Upon the successful completion of this module, the student should be able to demonstrate the ability to:

  • Synthesise the relationship between the external context of an organisation and its internal context and their impact on strategy.
  • Critically evaluate competitive and development strategies, in the context of contemporary strategic management issues.
  • Assess the key factors for the shaping and implementation of innovative strategies

Course Structure

  • 1 module, 12 weeks duration, one evening per week 6:30 to 9:30 pm with an induction event.
  • Equivalent to level 9 on the Irish National Framework of Qualifications (Level 7 on the Framework for Higher Education Qualifications (FHEQ) UK.
  • This Module is the credit equivalent of 10 ECTS (or 20 CATS), recognised internationally.

Indicative content

  • Strategic management in different contexts; to include small businesses, including start-ups, multinational corporations, manufacturing and services, public sector and not for profit.
  • Strategic management in practice; taking into consideration the strategic position, strategic choices, implementation of strategy and development processes.
  • Strategic analysis; macro and micro environmental analysis; defining strategic groups and sustainable critical success factors
  • Internal environmental analysis from a resource-based perspective; strategic importance of resources, core competences and an organisation’s capabilities; to evaluate how strategic capability contributes to sustainable competitive advantage.
  • Organisational purpose and stakeholder expectations; to include the importance of governance stakeholder mapping.
  • Critical appraisal of ethical issues, sustainability, corporate social responsibility and their impact on strategic development.
  • Assessment of organisational culture, structure and leadership, using appropriate academic theories and models and their impact on strategic implementation.
  • Business level strategy and different methods of achieving sustainable competitive advantage.
  • Corporate level strategy to include product diversity, international diversity, corporate parenting roles and portfolio management.
  • Strategic evaluation and selection; to include generic strategies and the various strategic development methods available to organisations (internal, acquisition and alliance) and how to best manage change.



This module will be assessed by continuous assessment in the form of a report (100%) on a case organisation whereby the student applies the concepts, theories and techniques discussed in a real-world context.

Pathway Options

  • On its own: Equivalent to Level 9
  • With 2 other modules: PG Certificate in Business Administration*
  • With 5 other modules: PG Diploma in Business Administration* *
  • The above + dissertation: MBA

* Under UWTSD Regulations you can only RPL 2/3 of the credits for a qualification.

If you complete 2 modules and wish to do another module then you must register for the Postgraduate Certificate in Business Administration.
** Under UWTSD Regulations you can only RPL 2/3 of the credits for a qualification.
If you have completed the Postgraduate Certificate in Business Administration and you complete one more module you will have completed 2/3 of the credits to allow RPL for the next qualification, the Postgraduate Diploma in Business Administration.

Now you must register for the Postgraduate Diploma in Business Administration in order to complete the 5th and 6th module.

This accredited module is worth 10 ECTS and can be used to build up towards an MBA.

Entry Requirements

This module has been designed for Continuing Professional Development in business administration and management.

  • Applicants are expected to have appropriate experience in management or relevant employment. Alternatively graduates with at least second-class honours in an Honours degree (Level 8) can be admitted.
  • For those who have not been educated through English, a demonstrated proficiency such as an IELTS score of 6.0, with at least a 5.5 in all components is required.
  • Contact one of our admissions team who can guide you through the application process.

How to Apply

You can contact or apply to us directly using the the "Enquire Now" or "Apply Now" options at the top of the page, this will reserve your place and also give us the key details to start your application, a member of our admissions team will then contact you with further details, or alternatively you can simply "Ask us a Question" using the form below.

You can also "Book a One-to-One" with one of our course specialists who will provide you with additional guidance on your application, you can set up a meeting by:

  • Calling us at:  +353 1 2461526 
  • Email us at:  This email address is being protected from spambots. You need JavaScript enabled to view it. 

We also have flexible payment plans, please contact us to discuss your options or visit the college anytime and our course specialists will be more than willing to discuss any queries you may have.

We look forward to meeting you.


Pathway Options

  • On its own: Equivalent to Level 9
  • With 2 other modules: Postgraduate Certificate in Business Administration*
  • With 5 other modules: Postgraduate Diploma in Business Administration* *
  • The above + dissertation: Masters in Business Administration

Study your way and around your schedule

Your pathway to a Postgraduate Certificate, Postgraduate Diploma or MBA

Your path to leadership

If you are a high-potential graduate or a senior business professional, seeking to maximize your business and personal potential, an MBA will not only help you realise your ambitions but redefine them.

Meet Trevor Fisher, Strategic Management Lecturer

Trevor teaches the Diploma in Strategic Business Management which covers all the basics of business management and leadership for students.

Apply now to reserve your place.

Contact us and one of our course specialists will be able to speak to you one-on-one about your needs by phone, email or in person.

Question? Ask us.

Discuss your needs with one of our course specialists.

Take the first step

Contact us and one of our course specialists will be able to speak to you one-on-one about your needs by phone, email or in person.

Experience the course, meet academics and course specialists with our next free MBA Taster Lecture. RSVP here.