1 evening per week, 6.30-9.30pm
This course is starting in Sept 2020.
- Why Strategic Management?
- What will I learn?
- Course Structure and Content
- Progression Opportunities
- Entry Requirements
- How to Apply
Why Strategic Management?
To ensure the long-term success and sustainability of a business it needs to be managed strategically. Strategic management ensures that managers create clear, well-defined plans that will then be put in action to achieve its goals and to align its business activities.
Students on this course will develop their analytical, evaluation, communication, team and leadership skills in order to think and make decisions strategically.
This standalone postgraduate module is ideal to study individually to gain specialist academic, professional and technical knowledge and skills in strategic management. It also provides a flexible progression route where you can combine with other qualifications to complete an MBA.
Specifically, the aim of the course is:
- To provide a comprehensive understanding of the issues and techniques of the strategic management process for organisations.
- To provide insight into new perspectives and experiences of current strategic thinking which contribute to innovative decision making at all business levels for sustainable competitive advantage.
Learning Outcomes
Upon the successful completion of this module, the student should be able to demonstrate the ability to:
- Synthesise the relationship between the external context of an organisation and its internal context and their impact on strategy.
- Critically evaluate competitive and development strategies, in the context of contemporary strategic management issues.
- Assess the key factors for the shaping and implementation of innovative strategies
Course Structure
- 1 module, 12 weeks duration, one evening per week 6:30 to 9:30 pm with an induction event.
- Equivalent to level 9 on the Irish National Framework of Qualifications (Level 7 on the Framework for Higher Education Qualifications (FHEQ) UK.
- This Module is the credit equivalent of 10 ECTS (or 20 CATS), recognised internationally.
Indicative content
- Strategic management in different contexts; to include small businesses, including start-ups, multinational corporations, manufacturing and services, public sector and not for profit.
- Strategic management in practice; taking into consideration the strategic position, strategic choices, implementation of strategy and development processes.
- Strategic analysis; macro and micro environmental analysis; defining strategic groups and sustainable critical success factors
- Internal environmental analysis from a resource-based perspective; strategic importance of resources, core competences and an organisation’s capabilities; to evaluate how strategic capability contributes to sustainable competitive advantage.
- Organisational purpose and stakeholder expectations; to include the importance of governance stakeholder mapping.
- Critical appraisal of ethical issues, sustainability, corporate social responsibility and their impact on strategic development.
- Assessment of organisational culture, structure and leadership, using appropriate academic theories and models and their impact on strategic implementation.
- Business level strategy and different methods of achieving sustainable competitive advantage.
- Corporate level strategy to include product diversity, international diversity, corporate parenting roles and portfolio management.
- Strategic evaluation and selection; to include generic strategies and the various strategic development methods available to organisations (internal, acquisition and alliance) and how to best manage change.
Assessment
This module will be assessed by continuous assessment in the form of a report (100%) on a case organisation whereby the student applies the concepts, theories and techniques discussed in a real-world context.
Progression Opportunities
This accredited module is worth 10 ECTS and can be used to build up towards an MBA.
Students who successfully complete this module may either enrol directly onto the MBA - Masters of Business Administration programme where they will need to take a further 80 ECTS (5 modules and a dissertation) or take another module which can be used to progress to the MBA.
Entry Requirements
This module has been designed for Continuing Professional Development in business administration and management.
- Applicants are expected to have appropriate experience in management or relevant employment. Alternatively graduates with at least second-class honours in an Honours degree (Level 8) can be admitted.
- For those who have not been educated through English, a demonstrated proficiency such as an IELTS score of 6.0, with at least a 5.5 in all components is required.
- Contact one of our admissions team who can guide you through the application process.
How to Apply
You can contact or apply to us directly using the the "Enquire Now" or "Apply Now" options at the top of the page, this will reserve your place and also give us the key details to start your application, a member of our admissions team will then contact you with further details, or alternatively you can simply "Ask us a Question" using the form below.
You can also "Book a One-to-One" with one of our course specialists who will provide you with additional guidance on your application, you can set up a meeting by:
- Calling us at: +353 1 2461526
- Email us at: This email address is being protected from spambots. You need JavaScript enabled to view it.
We also have flexible payment plans, please contact us to discuss your options or visit the college anytime and our course specialists will be more than willing to discuss any queries you may have.
We look forward to meeting you.
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Study for an MBA your way. Build it one module at a time.
Your pathway towards a Postgraduate Certificate, Postgraduate Diploma or Masters in Business Administration.
Your path to leadership
If you are a high-potential graduate or a senior business professional, seeking to maximize your business and personal potential, an MBA will not only help you realise your ambitions but redefine them.
Meet Trevor Fisher, Strategic Management Lecturer
Apply now to reserve your place.
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