Best Software and Tools for Digital Marketing Experts

With rapid technological advancements in every field, traditional forms of advertising such as print ads and banners may not bring the same level of results that they once used to.

The internet has connected businesses across varied domains and has provided a new way for businesses to reach out to their potential customers via digital marketing. Digital marketing has levelled the playing field and allows new and small businesses to compete with big companies. It also contributes to an increasing lead conversion rate, which in turn, helps companies increase their sales and revenue. There are scores of digital marketing software and tools in the market for different purposes. However, selecting software that suits your company’s goals and interests can be a tough decision.

If you are working in the digital marketing field or aspire to join, it’s imperative for you to be aware of the best online marketing analytics software and tools. Read on for a list of the best digital marketing apps and software that can enhance your marketing strategies.


HubSpot is one of the best inbound marketing software tools and has more than 50,000 customers across 100 countries. It offers many features like blogging, landing pages, automation, lead management, email marketing, analytics, CMS, social media services and SEO services. It also provides a free customer relationship management system (CRM) that can help you generate leads and track existing customer data. It’s appropriate for businesses of all sizes and offers real-time SEO suggestions to drive more traffic.


Act-on is a cloud-based marketing automation software that helps you stay connected with your customers at every stage of a product purchase. It has excellent reporting metrics that can accurately analyse customer data and provides useful insights for your campaigns. This software is suitable for medium and large businesses and can take care of all inbound and outbound marketing demands. It’s easy to use and provides a very quick return on investment.


MailChimp is exclusively developed for small and micro-businesses which may not be able to afford premium tools and high-end services. It’s an ‘all-in-one’ digital marketing tool that has a very intuitive and interactive user interface. It also provides a wide range of design templates for your business that you can customise. The tool also comes with an advanced automation system that offers SEO analytics and insights.

Google Analytics

If you’re just starting out in the business world, [AC1] you can use a free, online SEO analytics tool such as Google Analytics. It tracks all your website activity and determines the effectiveness of different marketing strategies. Google Analytics can also be integrated with Google AdWords to help promote your products and drive sales at very low costs. The platform also offers other types of analytics services such as data filtering, funnel analysis and data segmentation.

This list is only a small snapshot of the tools available for your use. While most online marketing tools are easy to use, some may require you to pursue a digital marketing course to grasp the specifics. Courses such as a Diploma in Digital Marketing can also expose you to the latest trends in the field that can help you increase the efficacy of your marketing campaigns.

If you are in search of a good digital marketing course in Dublin, London or any other city abroad, consider pursuing a professional Diploma in Digital Marketing offered by IBAT College in Dublin. The course is accredited by the Digital Marketing Institute (DMI) and offers complimentary membership with this prestigious organisation. Click here to learn more about the course.